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Ncg linkedin level2

LINKEDIN FOR CPAS, LEVEL 2: LEVERAGING LINKEDIN FOR BETTER BUSINESS DEVELOPMENT

Cost Free
Presentation Length 1.5 hours

Recorded DateJune 7, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

This course builds upon the lessons in “LinkedIn for CPAs, Level 1: Creating a Complete & Compelling LinkedIn Presence.”

It’s recommended that you attend the Level 1 course before attending this course, as Level 2 assumes that you already understand why an optimized profile is critical to your success on LinkedIn; how to craft a “complete and compelling” profile; and how LinkedIn’s value as a business development tool can help you grow your business. Additionally, you should already understand the necessary steps to building a large and relevant network of connections on the platform.

In Level 2, we focus on the following: recommending specific ways you can leverage the platform’s social features; describing the value of content marketing for CPAs and how to use LinkedIn Publisher to position yourself as a thought leader; providing additional tips and tricks for using LinkedIn’s Advanced Search as part of a targeted business development campaign; defining best practices for Company pages; tackling the challenges and opportunities of Groups; and providing recommendations for analyzing the opportunities provided by LinkedIn advertising and leveraging LinkedIn’s mobile apps.

Learning Objectives

  • Getting Social: How social engagement on LinkedIn is different from that on Facebook and Twitter, and why you should consider it part of your essential business development work

  • Content Marketing: How content marketing continues to change marketing, and how LinkedIn’s publishing platform can play a big role in your success on LinkedIn

  • Company Pages: How to develop a company page on LinkedIn for your firm, the benefits of doing so, and the recommended level of ongoing commitment

  • Joining Groups: How to find value (and clients) in Groups; what Groups to join and what to do there; and tips on starting your own Group

  • Analyzing Advertising: Have you considered using LinkedIn ads? How to make sense of the opportunities provided by LinkedIn advertising, including pros and cons.

  • Mobile Apps: LinkedIn has a collection of mobile apps. At last count, the iPhone had seven. How to determine which ones are the best for you, and what you need to know to use them most efficiently.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Phil Nugent, J.D., M.B.A., is the founder and managing director of NCG Strategic Marketing, a consulting firm that helps accounting firms and other professional services firms prioritize and execute their marketing and business development initiatives. NCG helps its clients with everything from website development and search engine optimization to social media and public relations. Phil's expertise ranges from strategic branding and market positioning to copywriting and online marketing. Since 2007, he has provided training in how to leverage LinkedIn. A non-practicing attorney, Phil has more than 15 years of marketing, communications, and sales experience in accounting, law, real estate, technology, and finance. Prior to founding NCG Strategic Marketing in 2009, Phil was the director of global marketing for Prologis, a Fortune 500 commercial real estate firm. Phil received his B.A. from the University of Virginia, his J.D. from the College of William and Mary, and his M.B.A. from the University of Colorado at Boulder.

About Our Presenter

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NCG Strategic Marketing's mission is to help small and entrepreneurial professional services firms prioritize and execute their marketing and business development initiatives in a strategic, efficient and cost-sensitive manner. Since 2009, NCG's team of experts has helped companies across the U.S. with everything from strategic branding and market positioning to website development, search engine optimization and social media.