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LINKEDIN FOR CPAS, LEVEL 2: LEVERAGING LINKEDIN FOR BETTER BUSINESS DEVELOPMENT

Cost Free

CPE Credits 1.0 hour

Subject Area 1.0 - Communications & Marketing

CE Credits 0.0 hours

Course Level Basic

Instructional Method Group Internet Based

Prerequisites None

Advanced Preparation None

Who Should Attend CPA - small firm
CPA - medium firm
Other

Series: Marketing, Sales, and Business Development

Course Description

This course builds upon the lessons in “LinkedIn for CPAs, Level 1: Creating a Complete & Compelling LinkedIn Presence.”

It’s recommended that you attend the Level 1 course before attending this course, as Level 2 assumes that you have a solid understanding of LinkedIn’s value as a business development tool, that you already have a complete and compelling LinkedIn profile, and that you have built a good-sized network of relevant LinkedIn connections through proactive business development practices.

In Level 2, we explore additional tips and tricks for using LinkedIn’s Advanced Search; provide recommendations for taking advantage of the platform’s social features; suggest best practices for using content marketing on LinkedIn to position yourself as a thought leader in your industry; address the value of Company pages; and tackle the opportunities and challenges of Groups.

Learning Objectives

Advanced Search: How to really use LinkedIn Search like a pro, focusing on LinkedIn’s functionality, Boolean search techniques, and your business development goals
Getting Social: How social engagement on LinkedIn is different from that on Facebook and Twitter, and why you should consider it part of your essential business development work
Content Marketing: How content marketing continues to change marketing, and how LinkedIn’s publishing platform can play a big role in your success on LinkedIn
Company Pages: How to develop a company page on LinkedIn for your firm, the benefits of doing so, and the level of ongoing commitment to expect
Groups: Why and how to join groups; what groups to join and what to do there; and why you may want to start your own LinkedIn group

Phil Nugent, JD, MBA

NCG Strategic Marketing
Managing Director
phil@ncgmarketing.com
303-641-7001

Phil Nugent, J.D., M.B.A., is the founder and managing director of NCG Strategic Marketing, a consulting firm that helps accounting firms and other professional services firms prioritize and execute their marketing and business development initiatives. NCG helps its clients with everything from website development and search engine optimization to social media and public relations. Phil's expertise ranges from strategic branding and market positioning to copywriting and online marketing. Since 2007, he has provided training in how to leverage LinkedIn. A non-practicing attorney, Phil has more than 15 years of marketing, communications, and sales experience in accounting, law, real estate, technology, and finance. Prior to founding NCG Strategic Marketing in 2009, Phil was the director of global marketing for Prologis, a Fortune 500 commercial real estate firm. Phil received his B.A. from the University of Virginia, his J.D. from the College of William and Mary, and his M.B.A. from the University of Colorado at Boulder.

Additional Materials

Webinar Technical FAQs

Frequently Asked Questions

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Handout Materials

Presentation Slides

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About Our Presenter

NCG Strategic Marketing's mission is to help small and entrepreneurial professional services firms prioritize and execute their marketing and business development initiatives in a strategic, efficient and cost-sensitive manner. Since 2009, NCG's team of experts has helped companies across the U.S. with everything from strategic branding and market positioning to website development, search engine optimization and social media.