This course is for any CPA firm looking to discover, build or grow a niche practice. The first part of the program, delivered by David Wolfskehl, will cover why niche marketing is a best business practice for growing a CPA firm, how to identify the right niche, and how to start the process of building a niche presence. The second part of the program will be delivered by Alan Vitberg, who will discuss strategies and tactics for marketing a niche practice, including inbound marketing, lead generation, and budget allocation issues. (Two 45 minute segments, plus 30 minutes for Q&A)
How and why niche marketing turns expertise into growth and new income
How to identify an untapped niche in your market
Roles and responsibility of the partners
8 key steps for building a niche or micro-niche
How to develop and fund a niche marketing plan
The importance of making a website the hub of your niche marketing efforts
Seasoned, award-winning B2B/professional services marketing consultant. Author and speaker nationally recognized for marketing creativity and innovation. Specialist in lead generation strategies, tactics and campaigns; expert in installing inbound marketing programs (Certified HubSpot Partner and Inbound Marketing University Credentialed); and a specialist that helps clients laser focus marketing budgets for more ROI.
David has been an entrepreneur and a guide for entrepreneurs throughout his adult life. After graduation from the University of Arizona, David started A Bridgewater Copy and Print. Remaining within the printing industry for the next 17 years, David next started In A Bind, and merged his operation with Action Fast Print. Action Fast Print became the second largest quick printer in New Jersey for 2002 -2004, according to NJBIZ.
After successfully selling his business in October of 2005, David began offering workshops on unlocking the power of your employees. He also started Networking4connections, a consulting firm focused on teaching professionals how to win opportunities to promote their business to A clients.
David is President and CEO of DGW and Associates. The company has launched The Practice Building Team, a consulting firm dedicated to helping professional firms accelerate their growth. This year, the company will also launch The Succession Planning Group, committed to helping owners of privately-held businesses maximize the value of their greatest asset – their businesses, part of which is succession planning. Also under the same corporate umbrella is The Strategic Planning Group, which helps companies, non-profit organizations and other enterprises organize, facilitate and implement strategic planning that will accelerate organizational success.
CPAwebengage, Inc is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.