This course is for any CPA firm looking to discover, build or grow a niche practice. The first part of the program, delivered by David Wolfskehl, will cover why niche marketing is a best business practice for growing a CPA firm, how to identify the right niche, and how to start the process of building a niche presence. The second part of the program will be delivered by Alan Vitberg, who will discuss strategies and tactics for marketing a niche practice, including inbound marketing, lead generation, and budget allocation issues. (Two 45 minute segments, plus 30 minutes for Q&A)
How and why niche marketing turns expertise into growth and new income
How to identify an untapped niche in your market
Roles and responsibility of the partners
8 key steps for building a niche or micro-niche
How to develop and fund a niche marketing plan
The importance of making a website the hub of your niche marketing efforts
Vitberg LLC
Owner
avitberg@vitbergllc.com
(585) 425-2552
Seasoned, award-winning B2B/professional services marketing consultant. Author and speaker nationally recognized for marketing creativity and innovation. Specialist in lead generation strategies, tactics and campaigns; expert in installing inbound marketing programs (Certified HubSpot Partner and Inbound Marketing University Credentialed); and a specialist that helps clients laser focus marketing budgets for more ROI.
The Micro Niche Method
President
david@themicronichemethod.com
(908) 393-2722
David has been an entrepreneur and a guide for entrepreneurs throughout his adult life. After graduation from the University of Arizona, David started A Bridgewater Copy and Print. Remaining within the printing industry for the next 17 years, David next started In A Bind, and merged his operation with Action Fast Print. Action Fast Print became the second largest quick printer in New Jersey for 2002 -2004, according to NJBIZ. After successfully selling his business in October of 2005, David began offering workshops on unlocking the power of your employees. He also started Networking4connections, a consulting firm focused on teaching professionals how to win opportunities to promote their business to A clients. David is President and CEO of DGW and Associates. The company has launched The Practice Building Team, a consulting firm dedicated to helping professional firms accelerate their growth. This year, the company will also launch The Succession Planning Group, committed to helping owners of privately-held businesses maximize the value of their greatest asset – their businesses, part of which is succession planning. Also under the same corporate umbrella is The Strategic Planning Group, which helps companies, non-profit organizations and other enterprises organize, facilitate and implement strategic planning that will accelerate organizational success.
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