While it is impossible to define one single perfect set of KPIs applicable to all companies, having a set of Key Performance Indicators is important to reflect either internal business focus or to address external concerns. Regardless of the size and complexity of your business operations, these indicators are the most useful tools to monitor activities and make business decisions. Join us as we review the most useful KPIs for CFOs, and uncover effective strategies for pursuing growth and improving efficiency.
Develop a general understanding of KPI tracking, and how to get started quickly
Learn how to use EBITDA in new growth areas to contrast and compare against your overall business margins
Strategies for managing working capital
Effective ways to monitor and improve cash flow
Mitigating financial risk to improve your Gross Profit Margin
Learn to use Industry Ratios and aggregate data to frequently monitor
LivePlan for Strategic Advisors
Director of Sales
peter@paloalto.com
Peter Thorsson leads Business Development work for Palo Alto Software, maker of LivePlan, where he crafts strategic partnerships that help entrepreneurs succeed. Peter has also started and sold a successful business with revenues over $1 million, directed Strategic Partnerships for Nickelodeon and Comedy Central, organized local Startup Weekend events, and judged business competitions for Rice, Princeton, Notre Dame, and others. As a volunteer, Peter is the President of the Board of Directors for Committed Partners for Youth in Lane County, formerly Big Brothers Big Sisters of America. He has also mentored individual local youth and local small businesses.
Avalara
Regional Sales Manager
brian.mackin@avalara.com
Brian Mackin, Regional Sales Manager for Avalara, specializes in the small to mid-size business market. Brian joined Avalara in 2011 as an implementation consultant. This background provides Brian with a unique perspective on both what customers are looking for and how best to deliver sales tax compliance to the small business owner. In his free time, you can find him making intricate glass creations in his private studio.
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