CPAacademy.org | LINKEDIN FOR ACCOUNTANTS: STRATEGIES FOR BUSINESS

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LINKEDIN FOR ACCOUNTANTS: STRATEGIES FOR BUSINESS DEVELOPMENT SUCCESS

Cost Free

CPE Credits 1.5 hours

Subject Area 1.5 - Communications & Marketing

CE Credits 0.0 hours

Course Level Basic

Instructional Method Group Internet Based

Prerequisites None

Advanced Preparation None

Who Should Attend CPA - small firm
CPA - medium firm
Other

Series: Marketing, Sales, and Business Development

Course Description

LinkedIn is an amazing tool, and yet most people only use a small fraction of it because they don't understand how to properly use all of its functionality and resources. This course will provide both the high-level strategy as to how users should approach LinkedIn, as well as the in-the-trenches tactics that most users don't know, so that attendees can take full advantage of all the tools LinkedIn provides those who are serious about business development.

There are three main parts to this course. First, I'll explain why LinkedIn's global database of over 365 million businesspeople is such a valuable and truly unprecedented business development resource for accountants. Second, I'll cover why one's LinkedIn profile needs to be much more than just an online version of their resume – and how to ensure that it’s both complete and compelling. And third, I'll discuss best practices for using LinkedIn for business development in a professional and ethical manner, and how to do so in a way that does not take up all of your time.

Learning Objectives

How to write a complete and compelling profile that will leverage LinkedIn's Search algorithm so that your profile is seen by many more users than before
How to customize your security and privacy settings so you can use LinkedIn with confidence
How to use all of LinkedIn's available functionality, instead of just the 25-50% that you may be using today
How to use the Advanced Search capabilities to identify potential clients and referral partners and build a large network
How to use LinkedIn’s social engagement features to share information and demonstrate your thought leadership to your connections

Phil Nugent, JD, MBA

NCG Strategic Marketing
Managing Director
phil@ncgmarketing.com
303-641-7001

Phil Nugent, J.D., M.B.A., is the founder and managing director of NCG Strategic Marketing, a consulting firm that helps accounting firms and other professional services firms prioritize and execute their marketing and business development initiatives. NCG helps its clients with everything from website development and search engine optimization to social media and public relations. Phil's expertise ranges from strategic branding and market positioning to copywriting and online marketing. Since 2007, he has provided training in how to leverage LinkedIn. A non-practicing attorney, Phil has more than 15 years of marketing, communications, and sales experience in accounting, law, real estate, technology, and finance. Prior to founding NCG Strategic Marketing in 2009, Phil was the director of global marketing for Prologis, a Fortune 500 commercial real estate firm. Phil received his B.A. from the University of Virginia, his J.D. from the College of William and Mary, and his M.B.A. from the University of Colorado at Boulder.

Additional Materials

Webinar Technical FAQs

Frequently Asked Questions

To receive CPE credit, you must register for the webinar before it starts.
CPE is available to all eligible participants within 24 hours of each webinar.
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Handout Materials

Presentation Slides

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Presenter

NCG Strategic Marketing's mission is to help small and entrepreneurial professional services firms prioritize and execute their marketing and business development initiatives in a strategic, efficient and cost-sensitive manner. Since 2009, NCG's team of experts has helped companies across the U.S. with everything from strategic branding and market positioning to website development, search engine optimization and social media.