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Traklight ip101


Cost Free
Presentation Length 1.0 hour

Recorded DateMay 4, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Course Description

Intellectual Property (IP) or intangible assets are often more than 80% of a company's value. Many of your clients do not recognize their IP until it's too late. Unfortunately early decisions can impact IP ownership and the ability to leverage intangibles. Learn more about IP Basics so you can advise your client on how to identify and protect their intangible assets. In addition we will look at some case studies to uncover common misconceptions and provide best practices for you to advise your clients.

Learning Objectives

  • Review the four types of IP | Intangible Assets

  • How to identify and protect IP | Intangibles

  • Common IP Misconceptions

  • IP Management Best Practices

  • Methodology for Advising your Clients

Not logged

Mary Juetten

Founder & CEO
(855) 687-8785

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Mary Juetten, founder and CEO of Traklight, has dedicated her more-than-25-year career to helping businesses achieve and protect their success. Specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth, Mary wants entrepreneurs and businesses to have Fortune 500 style software solutions! Using her extensive education including Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State, as well as her US and Canadian accounting and public accountant certifications, Mary created the only self-guided software platform that creates your custom intellectual property (IP) strategy plus assesses business risk. Mary is an international writer, speaker, and mentor, and co-chairs the Arizona Technology Council’s Law and Technology committee. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and is currently on the Emerging Enterprise Committee of the Licensing Executives Society. Mary recently created Evolve Law, a sales and marketing channel for Traklight and speaks internationally on change and technology adoption in the legal industry.


John Boruvka

Iron Mountain
Vice President, Intellectual Property Management
(617) 535-8301

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John Boruvka, vice president for Iron Mountain’s Intellectual Property Management group, has been involved in the technology escrow and intellectual property management field for more than 23 years. His focus is helping companies create solutions relating to protecting intellectual property assets. John is considered an authority in the field of technology escrow and issues surrounding the role of a neutral third party in protecting intellectual property. He has participated in the development of strategies and review of thousands of technology escrow agreements for software, hardware and other proprietary information that established to protect against mergers, bankruptcies or other events that affect the ability of vendors to support their technology.

About Our Presenter

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Traklight is the only self-guided software platform to identify business risks and capture the value of ideas and intellectual property for small and medium sized businesses (SMBs). In addition to helping SMBs and investors accurately identify and minimize business and legal risks and maximize the value of intangible assets, Traklight licenses its platform to attorneys, other professionals, and software platforms to streamline the client intake process, prequalify and educate customers, and generate additional billable hours or revenue. The company’s leadership role in helping SMBs leverage their company value is supported by a Partnership Program that includes Federally sponsored organizations, trade associations, and industry. Traklight is privately held and headquartered in Arizona.