Intellectual Property (IP) or intangible assets are often more than 80% of a company's value. Many of your clients do not recognize their IP until it's too late. Unfortunately early decisions can impact IP ownership and the ability to leverage intangibles. Learn more about IP Basics so you can advise your client on how to identify and protect their intangible assets. In addition we will look at some case studies to uncover common misconceptions and provide best practices for you to advise your clients.
Review the four types of IP | Intangible Assets
How to identify and protect IP | Intangibles
Common IP Misconceptions
IP Management Best Practices
Methodology for Advising your Clients
Mary Juetten, founder and CEO of Traklight, has dedicated her more-than-25-year career to helping businesses achieve and protect their success. Specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth, Mary wants entrepreneurs and businesses to have Fortune 500 style software solutions! Using her extensive education including Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State, as well as her US and Canadian accounting and public accountant certifications, Mary created the only self-guided software platform that creates your custom intellectual property (IP) strategy plus assesses business risk. Mary is an international writer, speaker, and mentor, and co-chairs the Arizona Technology Council’s Law and Technology committee. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and is currently on the Emerging Enterprise Committee of the Licensing Executives Society. Mary recently created Evolve Law, a sales and marketing channel for Traklight and speaks internationally on change and technology adoption in the legal industry.
John Boruvka, vice president for Iron Mountain’s Intellectual Property Management group, has been involved in the technology escrow and intellectual property management field for more than 23 years. His focus is helping companies create solutions relating to protecting intellectual property assets. John is considered an authority in the field of technology escrow and issues surrounding the role of a neutral third party in protecting intellectual property. He has participated in the development of strategies and review of thousands of technology escrow agreements for software, hardware and other proprietary information that established to protect against mergers, bankruptcies or other events that affect the ability of vendors to support their technology.