Content Provider
Mark wickersham logo final with text latest
Bradppp middlebanner 112520
Additional Materials
Handout
Webinar FAQs
Free cpe webinars
Value Pricing in 3 Easy Steps: How to Increase Your Profits & Get Better Prices

VALUE PRICING IN 3 EASY STEPS: HOW TO INCREASE YOUR PROFITS & GET BETTER PRICES

This Course was Previously Titled: VALUE PRICING SECRETS: HOW TO GET HIGHER PRICES WITHOUT LOSING CLIENTS
Cost Free
Presentation Length 1.5 hours

Recorded DateOctober 22, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Most CPAs in the US are overworked–working far too many hours–for far too little reward. This needs to change.

The single biggest reason for working too many hours for too little reward is the wrong pricing model. The old-fashioned pricing model of pricing based upon the hours spent results in low prices, frequent write-offs, and fee disputes. 

This is crazy and needs to change. The profession needs to embrace value pricing fully.

Discover the secrets of value pricing from one of the world’s leading thinkers on the subject, Mark Wickersham FCA. 

Learning Objectives:


  • Identify the single biggest myth about pricing that is causing accountants to price too low

  • Recognize the three big mistakes most accounting professionals make with their pricing (the third one is a real wake-up call)

  • Recall the reason why the best starting point is to focus on the client first and profits second, which will make a more significant difference to your clients’ lives and your profits

  • Identify the number one foundation of value pricing, which is a simple idea that will increase your average prices by 20% without losing any business

  • Identify the real reason people say you are too expensive, and how to avoid ever hearing those words again

PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Not logged
Linkedin
Mark wickersham logo final with text latest

Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid, but UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here, http://www.pricinginthecloud.com/us.