LinkedIn is all about business, and it has 420 million users. These facts help to explain why LinkedIn is much more than just another social media platform. In fact, LinkedIn provides unprecedented opportunity for professionals to find (and be found by) potential clients and referral partners, and this means that it’s truly the one and only online business development tool that every CPA should learn to leverage.

Of course, mastery of LinkedIn requires more than just being “on” the platform. CPAs who are looking to improve their online presence and expand their business development activity need to fully understand the unwritten rules and best practices of using LinkedIn in a smart and strategic manner.

This webinar provides the foundational knowledge and step-by-step training for accountants to successfully use LinkedIn as an integral part of their marketing and business development activities.

LinkedIn for CPAs, Level 1 is recommended for everyone, even those who have been on LinkedIn for years but who have never optimized their profile or actively used the platform.

Note that the live session of the Level 2 course will take place on June 7, 2016, which will provide Level 1 attendees with four weeks to create a complete and compelling presence before Level 2 builds upon that foundation.