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Traklight ip101a

INTELLECTUAL PROPERTY 101: CASE STUDIES TO LEVERAGE YOUR CLIENTS' VALUE

Cost Free
Presentation Length 1.0 hour

Recorded DateOctober 21, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
Other
Series: Women in Accounting
Course Description

Intellectual Property (IP) or intangible assets, including trade secrets and know-how make up more than 80% of a company's value yet many companies do not have a process to identify and protect IP. In fact, many of your clients do not recognize their IP until it's too late. Early decisions can impact IP ownership and the ability to leverage intangibles. Learn more about IP Basics using case studies so you can advise your client on how to identify and protect their intangible assets. Q&A will be during the presentation.

Learning Objectives

  • Understand the four types of IP | Intangible Assets.

  • How to identify and protect IP | Intangibles.

  • IP Management Best Practices.

  • Methodology for Advising your Clients​.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin

Mary Juetten

Traklight
Founder & CEO
mejuetten@traklight.com
(855) 687-8785

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Mary Juetten, founder and CEO of Traklight, has dedicated her more-than-25-year career to helping businesses achieve and protect their success. Specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth, Mary wants entrepreneurs and businesses to have Fortune 500 style software solutions! Using her extensive education including Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State, as well as her US and Canadian accounting and public accountant certifications, Mary created the only self-guided software platform that creates your custom intellectual property (IP) strategy plus assesses business risk. Mary is an international writer, speaker, and mentor, and co-chairs the Arizona Technology Council’s Law and Technology committee. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and is currently on the Emerging Enterprise Committee of the Licensing Executives Society. Mary recently created Evolve Law, a sales and marketing channel for Traklight and speaks internationally on change and technology adoption in the legal industry.

About Our Presenter

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Traklight is the only self-guided software platform to identify business risks and capture the value of ideas and intellectual property for small and medium sized businesses (SMBs). In addition to helping SMBs and investors accurately identify and minimize business and legal risks and maximize the value of intangible assets, Traklight licenses its platform to attorneys, other professionals, and software platforms to streamline the client intake process, prequalify and educate customers, and generate additional billable hours or revenue. The company’s leadership role in helping SMBs leverage their company value is supported by a Partnership Program that includes Federally sponsored organizations, trade associations, and industry. Traklight is privately held and headquartered in Arizona.