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Free cpe webinars
Communication on Point: Successful Strategies for Paid Social Media Campaigns


Cost Free
Presentation Length 1.0 hour

Recorded DateApril 9, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Communication is at a crossroads and this includes the digital space. Organic or paid? Influencer marketing or from the brand? Regardless of where you net out, your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content--the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns—each comes with its own parameters for reaching niche audiences and expanding brand reach. If you haven’t established a paid social media strategy, this is your next move. We’ll cover what to track, how to track it, and the most effective way to set up your information to be understood and analyzed by key decision makers in your company.

Learning Objectives:

  • Participants will understand the digital channels that are most effective for paid campaigns and how to best use their time in developing those for their audience.

  • Participants will be able to organize a paid digital media strategy from start to finish - creating content, scheduling and planning, and analyzing stats.

  • Participants will understand the how, why and how often to track results and how to tie them to your brand’s overall growth goals.

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Melissa Harrison

Allee Creative LLC
Chief Executive Officer and Founder

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Melissa Harrison is CEO of Allee Creative, a content marketing agency in Minnesota. She works with brands on a global scale, moving them into the conversational space. Her sweet spot is working with B2B companies, non-profits, associations, and higher education in the middle market.

Melissa provides full-scope marketing services to clients who don’t have all the resources to do the same in-house. She has two decades of experience in marketing and digital strategy, content management, writing, design, and business development.

Melissa has been named a Top 100 Content Marketer (Express Writers and Content Marketing Institute), a Top Young Entrepreneur (Minnesota Business Magazine), and a Mover & Shaker (Star Tribune). She is a 5-time recipient of the Hermes Creative Award and an international speaker on content marketing, business strategy, nonprofit management, and entrepreneurship. She was named one of 100 women to watch in the U.S. as part of The Inspirational Woman Project and is a graduate of the Small Business Administration’s Emerging Leaders program.

About Our Presenter

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Allee Creative is a marketing and branding services company that provides successful planning and implementation in areas of marketing strategy, content, branding, and online communication. The company has been in business since 2006. We work with clients in order to produce results that impact the bottom line.