To add revenue to your firm, you’ll need to add more value for your clients or add more clients, neither of which are the easiest things to do.  Instead of working harder, work smarter by specializing in a particular vertical, learning that industry and beoming subject matter experts in the financial software used in that industry.  We’ll explore a case study of a B2B firm in the technology space that went through a specialization and is growing by adding more value for it’s clients, CPA firms.  You’ll learn how to leverage existing strengths to drive revenue, profit, and growth, and make an even greater impact for your clients. 
 
Objectives:

• Understand the value of specialization


• Learn selection criteria for a great vertical


• Learn how to roll-out specialization through your organization


• Sales and marketing strategies when you specialize