Over the last ten years, a change in society has occurred which has permanently altered the world; your life, and mine. This change for CPAs means there is arguably a greater challenge when it comes to differentiating in your marketing and attracting the quality new clients you want.
The good news is that there is also a significant opportunity. The most forward-thinking top 1% of CPAs are already enjoying this – and so can you. Any firm can, if they wish. Inexpensive, simple to implement and with a multi-faceted ROI – come and learn what is working for firms throughout the US and globally. See real life examples and your actionable next steps.
Dan Richards has been working in the Accounting profession globally for the last 20 years. He is one of the pioneers of firms’ marketing, lead generation and client engagement strategies. From referral plans, to offline and direct marketing and appointment generation; to digital marketing across thousands of websites, email and online social networking. Plus he helped build and now lead the global pioneer in custom Apps for Accounting firms – MyFirmsApp. He is an international speaker and consultant to the profession as well as still being actively involved in the direct implementation by firms of all sizes in their marketing efforts, client engagement and App strategies. He believes passionately in progressive, forward thinking Accounting firms; the difference they can make in the lives of their clients and our wider world, and that they should own, serve and leverage the digital relationship that now exists between every firm, their clients and prospects.