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Free cpe webinars
Accelerate Your Practice: Business Development Basics

ACCELERATE YOUR PRACTICE: BUSINESS DEVELOPMENT BASICS

Cost Free
Presentation Length 1.0 hour

Recorded DateSeptember 5, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Business Development and growth are crucial to the health of accounting firms and an important factor in the track to partnership for individuals. While Business Development can be an intimidating topic, learning the proper fundamentals and a framework are the keys to success and will simplify your growth strategy. This one-hour session will provide an introduction to the necessary framework for building your business development process and funnel.

Learning objectives:


  • Fundamentals of business development and how it relates to sales

  • How to identify potential prospects

  • Understanding your unique differentiators and value drivers

  • Selling your services on value not price

  • Negotiation tactics

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large before moving into the accounting technology sector, successfully building sales training programs for Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA and the most underserved in terms of skill development and training. Ty’s passion is to provide the tools essential for accountants to be successful and enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.

About Our Presenter

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We recognize that sales can be intimidating, whether that means selling services or those of your firm, but this business development is necessary to progress in your career in this industry. With the proper training and framework in place, becoming a “sales person” is actually very simple. That is what the Sales Seed is all about.