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Free cpe webinars
How to Build a Coaching Culture at Your Firm


Cost Free
Presentation Length 1.0 hour

Recorded DateDecember 16, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaPersonal Development
Course LevelBasic
Course Description

Unlike the CPA profession, professional coaching is nascent and often misunderstood. Professional coaching isn’t about providing consult, advice or mentoring. So what is it? And how can you use these professional competencies to elevate your client relationship and develop your teams?

Learning Objectives:

  • Introduce you to the International Coach Federation (ICF), the premier coach credential that was founded by a CPA in 1995

  • Examine the ICF Core Competencies, such as establishing trust with your client, powerful questioning and active listening

  • Identify which competencies you want to master so you can achieve greater results with your clients and/or colleagues

  • Provide the framework for a coaching conversation that you can use with a client or colleague

  • Give examples of how professional service firms are using professional coaching as a leadership development tool

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Amber Setter, PCC

Conscious Public Accountants
Chief Enlightenment Officer | Executive Leadership Coach
(619) 300-2917


Amber is the Chief Enlightenment Officer for Conscious Public Accountants—whose mission is to guide accountants back to their wholeness. As a coach, Amber works with a select number of clients who are the best at what they do—yet they still hunger for education. They chose Amber because of her intellect, authenticity, and drive to educate them in ways they've never experienced.

Amber holds a Masters in Leadership Studies from the University of San Diego and a Bachelors in Business Administration, Accounting from San Jose State University. She is a graduate of Accomplishment Coaching—an ICF accredited Coaches Training Program—and also completed their Advanced Leadership Program as a Mentor Coach. Amber is an inactive CPA and an ICF Professional Certified Coach.

Amber was recognized by CalCPA as a Woman to Watch in the Experienced Leader Category. She is a national expert on building coaching cultures within the accounting profession. Her professional experience includes serving as an internal and external coach, facilitating and coaching within leadership development experiences, and building a nationally recognized learning and development function.

About Our Sponsor

Gusto serves 200,000+ small businesses and 7,000+ accounting firms nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places.

Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.