It’s no doubt that COVID-19 has impacted every firm and business, with some faring better than others throughout these past few months. A lot can be learned from the firms who have been most successful in navigating the changing circumstances, especially when it comes to their approach to technology, which has been a critical adaptation point for many during the crisis.
While the economy starts to slowly open back up, there is still uncertainty in what is to come and the long-term impacts the pandemic will have. Now is the time for firms to evaluate their processes and create a business continuity plan moving forward to ensure success no matter what the future brings.
During this session we will:
Abbie has over 8 years of marketing experience, with over 6 years leading marketing efforts for technology companies. Prior to joining SmartVault, Abbie built the marketing arm of SHR, a provider of technology for hotels & resorts. In that role, she oversaw corporate marketing and demand generation as well as the newly created digital marketing program for 10+ hotels across the United States.
Abbie holds a MBA from the University of Houston and a Bachelor’s of Science in Business Administration from the University of Colorado at Boulder.