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Pricing Strategies for Accountants: There's So Much More Than the Billable Hour

PRICING STRATEGIES FOR ACCOUNTANTS: THERE'S SO MUCH MORE THAN THE BILLABLE HOUR

Cost Free
Presentation Length 1.0 hour

Recorded DateAugust 19, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Not all accountants bill their time. In this webinar, we will look at several different pricing strategies that could be game-changers for your firm. We will spend some time looking at fees charged by your competitors because you probably need to increase yours. We will also take a brief look at both the psychology and ethics of pricing.

Learning Objectives:


  • You will compare your prices against other options readily available to your clients.

  • You will review several alternative methods and strategies to price your services.

  • You will identify psychological influences prices have on buyer behavior.

  • You will analyze the ethical implications of various pricing strategies.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Greg has established himself as a unique voice in the world of stand-up comedy. He's shared the stage with many noted comedians. When he's not busy making people laugh, Greg works as a controller and general manager in Utah.
 

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Caleb Newquist is Editor-at-Large at Gusto. In 2009, he became the founding editor of Going Concern, the one-of-a-kind voice on the accounting profession, serving in the role for nine years. Before Going Concern, Caleb worked as a CPA for nearly six years in New York and Denver. He lives in Denver with his wife, daughter, and two cats. You can follow him on Twitter at @cnewquist.
 

About Our Sponsor

Gustologo
Gusto serves more than 100,000 small businesses and 4,500 accounting firms nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places.

Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.