Running an accounting firm has significantly changed in the past decade with the advancements of technology, and now in 2020, Post-COVID world, it is changing more than ever. Firms are forced to leverage all the technological advances available to them and deliver high touch client services in our new normal.
Understanding how each aspect of our firm connects and balances each other is critical in having an effective, efficient, and more profitable practice. Client intake, billing, and service delivery are just as important as ever. As our practices, services, and technology evolve, so should the client experience and how we collaborate with them.
Nicole has been with OfficeTools for over a decade, and OfficeTools has been providing a Practice Management solution for small and mid-size accounting firms for almost 20 years. Nicole directed and managed new feature rollouts and quarterly public updates that were delivered to thousands of users. In this time, she perfected her strengths in developing a practice management solution and understanding the accounting profession’s needs. She is now the Product Manager for OfficeTools. Over the last year, she has been working directly with a core group of Software Engineers and Quality Assurance individuals to ensure the award-winning product into the future. She also travels the country to meet with accounting professionals to understand better and design practical solutions to common issues. In her off time, you can find her exploring California’s national parks with her family and enjoying a glass of chardonnay.