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Free cpe webinars
Client Attraction Marketing: Clearly Communicate Your Value to Win New Business


Cost Free
Presentation Length 1.0 hour

Recorded DateMarch 22, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelIntermediate
Course Description

Do you get lackluster results from your marketing efforts? Since everyone else is marketing, do you just follow their lead?

You may envision filling your calendar with new client consults, but your marketing message gets crickets. When your message falls on deaf ears, then a disconnect exists. This problem signals that you’re blending in rather than standing out. That’s when the time, money, and effort you’re spending becomes a cost instead of an investment.

With your clients easily distracted by so many options, you want to capture their attention in 2 seconds. Why chase clients when you really want to attract them to you? Nailing your message—whether in person or virtually—is extremely client attractive. If you're ready to clearly communicate your value, then this webinar is for you.

Learning Objectives:

  • Determine the #1 common marketing mistake you’re probably making

  • Define the critical steps to attract ideal clients today

  • Distinguish how to rise above the noise and grab attention with ease and grace

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Loren Fogelman is a keynote speaker and one of America’s top-ranked business coaches. From 2018 to 2021, she continues to be recognized by HubSpot in its annual list of the world’s top 22 business coaches.

She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences.

Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. This allows her clients to reduce workload by as much as 50% while doubling revenues.

She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web, and the author of two Amazon bestseller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success.

Ready to value price your services? Discover how to double your income while working half the time. Claim your FREE RESOURCE to separate your fees from your time at

About Our Presenter

Since 2009, Loren Fogelman speaks at industry conferences, professional associations, and network meetings.

Her satisfied audiences include:
The LA Accounting & Finance Show
Scaling New Heights
Intuit, Firm of the Future
Woodard Group Advisory Panel
Accounting Web
Southern Oregon Bookkeepers Association
National Association of Insurance and Financial Advisors