Accounting professionals often have stressed-infused, redacted relationships with their clients. Filing deadlines and other time sensitive needs will often drive accountants into a perpetual reactionary position with their clients. This reactionary position reduces the client relationships to compliance – often with extended deadlines – and, consequently, to less forward-looking, value-added client services. To increase value, accountants must be intentional with their clients, must have deep and specialized knowledge, must measure the results of their services regularly and must perfect systems, processes and technologies. By doing so, you will overcome the barriers to high value services inherent within the accounting profession.
During this webinar Joe Woodard (One of Accounting Today’s Top 100 Most Influential People in Accounting and career trainer to over 100,000 accountants) taps into his extensive experience as both a practitioner and trainer to provide attendees with practical, proven ways to increase the value your firm provides your small business clients – and to price accordingly.
As an author, consultant, Intuit contractor and national speaker, Joe has trained over 75,000 accounting professionals in the areas of practice development, changing technology trends, and how to maximize the use of QuickBooks in their accounting practices. Joe regularly publishes articles for various publications and has been featured repeatedly in Insightful Accountant, Accounting Today, and AccountingWEB, in both articles and in video interviews. Joe is CEO of Woodard Events, LLC, which delivers cutting-edge education, coaching, resources, and a community for small business advisors and small business owners within the accounting industry. In 2012, 2014, 2015 and 2016, Joe was recognized by Accounting Today as one of the Top 100 Influencers within the Accounting Profession. In 2008, Joe was recognized by CPA Practice Advisor as one of the top 40 up and coming thought leaders under the age of 40. More recently, Joe has begun engaging the next generation of accounting professionals with recent visits to Florida Atlantic University, Nova Southeastern University, and other Universities.