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Cost Free
Presentation Length 1.0 hour

Recorded DateMarch 13, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Take your firm’s social media marketing to the next level.

Clients are more tech-savvy today than they were 10 years ago. They don’t wait for brochures or prospect meetings to learn about your firm. They do their homework online before you even have the chance to shake their hand. And they look to you to provide real-time answers to an array of questions.

You recognize that you must keep up the information-sharing pace in order to remain relevant and competitive – both for new business opportunities as well as for recruiting new staff to the firm. You already feel the pressure to maintain a basic online presence while tending to day-to-day business.

But you’re still not convinced that social media is necessary.

Does this sound familiar?

Join us to discuss the business issues that are causing a paradigm shift in the accounting profession’s perception of social media. We will also review our award-winning approach to successfully implement a state-of-the-art strategy that takes mere minutes a day to manage and maintain. See Checkpoint Marketing for Firms’ Social Media Solutions in action.

Learning Objectives

  • Why social media is necessary for accounting firm continuity in today’s digital age.

  • What award-winning solutions can help you achieve better visibility and increased opportunities via social media.

  • How those solutions work, including various content options as well as a publishing and management platform.

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With over 30 years of experience in rainmaking of intangible services, Gary Kravitz serves as the National Sales Manager for Thomson Reuters Checkpoint Marketing for Firms where he provides content marketing, communications and business development solutions to professional service firms. Previously, he was a co-founder and Executive Vice President of BizActions, a publisher of business and financial email newsletters. Gary has also been a partner with The Profit Advisors, a business consulting firm that has trained hundreds of firms worldwide to maximize their profit potential, and co-authored four books, including 100 Ways to Profit in a Volatile Economy. For the bulk of his career, he has helped accounting firms optimize their marketing strategies and internal operations. Gary holds a B.A. from the University of Pittsburgh and completed graduate work at The Ohio State University.

About Our Presenter

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Thomson Reuters® provides the profession’s most integrated, comprehensive tax and accounting software, research, training, and more. With proven brands like CS Professional Suite®, Onvio®, and Checkpoint®, you get the intelligence, technology, and human expertise you need no matter where you’re doing business. For more information, visit