You know it is time to start delivering advisory services. You’ve gotten the message year after year from every direction. But what does advisory really mean? How do you start? In this session, you will learn how to avoid offering “Random Acts of Consulting” using a proven protocol. You’ll hear stories of life changing (for both the client and the consultant) opportunities to help businesses succeed and get free tools you can put to work immediately.
Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects enjoyable, and she is seldom at a loss for topics.
She is a regular keynote presenter at CPA and Technology conferences around the country. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. In addition, she was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.
She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd can be Heard, available on Amazon.com.
Chief Executive Officer, Motivational Mentor
Edi is a highly sought after speaker and regular contributor to accounting publications. She’s been recognized as one of the most Powerful Women in Accounting and a Thought Leader by CPA Advisor Magazine. She has received advanced training in Behavioral Assessments, Emotional Intelligence, Graphic Facilitation and Group Facilitation methods. She authored and delivered training programs and keynote address for the AICPA, Intuit, Wolters Kluwer, and many Accounting Associations.
A recognized leader in the area of Business Performance Measurement and Management, Edi shares her methodologies in her book Firm Forward: A Journey From Compliance to Reliance which has helped firms of all sizes generate more than $200 million in additional consulting revenues. In May of 2018 , she launched an online version of her Level 5 Certified Advisor training which makes more than 25 years of accumulated training insights available to practitioners on demand.
Whether she’s delivering a key-note address, training professionals, or working one-on-one with firm leaders, Edi’s generous and heartfelt approach for driving change is both inspiring and motivating. She provides practical, down-to-earth solutions for developing and delivering high value advisory services that provide for instant gratification and a sterling return on investment. Many will say her training was the most expensive they ever attended and the best money they ever spent.
In her TEDx Talk , Edi shared her journey to put all of her talents to work in service of the accounting profession.