CPA - medium firm
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Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. Should firms continue to invest in traditional marketing activities such as ads, sponsorships, direct mail and e-mail marketing, or venture into Web site marketing, and more specifically, Search Engine Optimization (SEO).
“Getting noticed” is what SEO is all about. A still-new technology, SEO increases the likelihood your company will be more easily noticed. Anyone searching for information in Google or any other search engine will find you based on words embedded in your Web site. Once SEO is a part of your online efforts, reports generated through an Internet Service Provider provide practical information you can use to find out who clicked through your site.
Altering or changing long-standing marketing activities can be difficult, especially in the middle of a recession. Finding the most effective way to present new ideas to firm partners is imperative, especially if your firm is a “slow mover.”
Positioning SEO as a viable marketing strategy has a very positive and meaningful impact on your firm’s marketing efforts – often immediately and at little or no cost. Here are five reasons why SEO works.
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Identify ways your firm can incorporate SEO/inbound tactics without breaking the bank.
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Understand how search engine optimization effectively draws qualified prospects to your firm.
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Identify the connection between social media and search engine optimization, and how they work together.
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Take away key concepts for implementing meaningful content into your website, and how that content impacts prospective clients.
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Begin creating a strategy that aligns site content with the sales cycle, and understand how search engine optimization connects the two.
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Learn the best practices for lead conversions and how to implement them on your firm’s website.
Brian Swanson
Flashpoint Marketing
Partner
bswanson@flashpointmarketing.biz
(612) 886-3561
Brian Swanson is a Partner at Flashpoint Marketing, an accounting marketing firm that provides inbound marketing consulting including SEO, as well as, assistance with traditional lead generation programs. He joined Flashpoint in 2008 to manage the digital marketing programs. Brian has over 15 years’ experience in marketing and business development for the accounting profession. Through his deep understanding of the marketing, business development and accounting disciplines Brian offers a unique perspective and practical approach on firm growth. Combining practical knowledge with his technical understanding of digital marketing programs, Brian is able to offer clients a powerful portfolio of marketing programs focused on building brand awareness, market penetration and new business opportunities. Previously, Brian worked as the Director of Marketing & Business Development for a regional CPA firm in South Florida, and as the Audit Quality Growth Manager at KPMG. Brian obtained a Bachelor of Arts from Northeastern Illinois University and a Master of Business Administration in Finance from Benedictine University. He is a national speaker on SEO, social media, and inbound marketing for CPA and accounting firms. In 2010, he became the first accounting marketing professional to earn certification in Search Engine Marketing and Advanced Search Engine Optimization from the Search Engine Professionals Organization (SEMPO).
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