Most of us have jumped in and built a profile on LinkedIn, the popular professional social networking platform. But we may not be maximizing our use of the platform or producing real results from it yet. In this session, we’ll explore a few “cash free” strategies to put LinkedIn to work for you. Leave this session with ideas to differentiate yourself and your firm and revolutionize the way you network, communicate, and generate business.
Daily activities to manage your connections, invitations, and messages
Mining the connections of others to identify potential referrals and develop new business
Enhancing your business development success by targeting accounts, finding warm ways in and introductions to opportunities, and conducting market research
Managing your “brand” by posting status updates, sharing events, posting job openings, and participating in group discussions
Tamera Loerzel is a partner of ConvergenceCoaching, LLC, a national leadership and marketing consulting firm dedicated to helping leaders achieve success by helping them develop and implement leadership, succession, marketing, and training and development plans. Tamera is committed to ensure that her clients capitalize on the opportunities to transform their practices and businesses on a foundation of unity and trust in their leadership teams. Prior to ConvergenceCoaching, Tamera managed the BDO USA Minneapolis consulting group and implemented their middle market financial software service methodology and the customer relationship management software her team used to manage their sales, marketing, and customer support processes. In addition to her local responsibilities, she directed the national sales and marketing efforts of the package solutions group at BDO. Prior to BDO, Tamera acted as the National Sales Manager for State of the Art, Inc. (now known as Sage Software, Inc.), where she was responsible for financial systems sales, CPA programs, marketing communications and recruitment, and channel communications. She was instrumental in managing the sales team and executing an alliance strategy to help CPA firms build relationships with third-party organizations to provide their clients with practical business management solutions. Tamera is committed to giving back to the accounting profession through volunteerism and currently serves as the President and is a founding member of The CPA Consultants’ Alliance and is a member of the Accountants’ Global Advisory Panel. Tamera is a member of the Minnesota Chapter of Sales and Marketing Executives, Toastmasters, the national and local chapters of the Association for Accounting Marketing (AAM), and the Association for Accounting Administration (AAA). Tamera served on the planning committees for the AICPA Practitioners Symposium and AICPA TECH Conference and has served as Chair for Information Technology Alliance (ITA) Fall Collaboratives. Tamera is a frequent facilitator, speaker, teacher, and coach and has written articles for several state and national CPA publications and associations on the topics of employee engagement, sales and marketing, leadership, and succession planning. Tamera regularly practices yoga to reenergize, enjoys cycling and running, and relishes spending time with her three children.