Changing how you market your firm is a daunting task for CPA firms, but marketing as usual is actually becoming more and more unusual. Just when you thought you had your game plan figured out, along comes all of these new game changers like the explosion of mobile devices, the importance of content marketing, social media for lead generation, advanced marketing metrics possibilities, and a lot more. In this webinar, CPA marketing expert Alan Vitberg will discuss key game changers, their budgeting implications, and show examples of how CPA firms are responding.
10 critical developments impacting the way firms are getting – and losing – new business opportunities
Where and how firms need to re-allocate marketing budgets and resources to accommodate the changing landscape of professional services firm marketing
How firms are complimenting – and enhancing – traditional rainmaking tactics with digital marketing strategies and tactics
How to create a marketing department and marketing capabilities that will make you an effective competitor in the game
What step or actions your firm should be taking right now to take advantage of competitors’ that are asleep at the wheel
Seasoned, award-winning B2B/professional services marketing consultant. Author and speaker nationally recognized for marketing creativity and innovation. Specialist in lead generation strategies, tactics and campaigns; expert in installing inbound marketing programs (Certified HubSpot Partner and Inbound Marketing University Credentialed); and a specialist that helps clients laser focus marketing budgets for more ROI.