Everyone is talking about moving from the billable hour to the value priced model - but nobody actually shows you HOW to do that. The process is not an easy one and achieving the appropriate margin for the value you create, troubles most accounting firms. Unless you have very high leverage of people per partner it is very hard to achieve the profit (that we believe) you are worth. One of the major keys to success stems from the pricing systems you use. Join us for our webinar to learn about the value pricing system they use that that will help you achieve the results you are looking for.
What is the key attitude to have when changing from billing by time to value?
What is THE most important part in pricing services to clients that must be done correctly?
What are the best methods to use to overcome issues raised in pricing upfront when clients have been accustomed to “undervalued” bills in the past?
The 11 key areas a firm must focus on to make value pricing a success.
Since 1994 he has been running businesses that specialise in helping Accountants run better, more profitable businesses. Accountants intrigue Rob and over the years he has trained them, consulted to them, coached them, researched them and visited thousands of them. His speaking work has taken him around the world where he has spoken to in excess of 150,000 accountants. Currently his landmark strategies and products are used by over 16,000 accountants in over 20 countries.
In 2005 he created the revolutionary coaching model called coachingclub. The coachingclub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. Over 800 Accounting firms have graduated from his coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.
He is the author of 2 bestselling books “Accounting Practices Don’t Add Up – why they don’t and what to do about it” AND “Remaining Relevant – the future of the Accounting profession”. Both have received rave reviews from Accountants and industry professionals from around the world.
In 2014 he released a groundbreaking cloud software solution called PANALITIX. Accountancy firms around the world use PANALITIX to get better numbers and delight their clients. PANALITIX helps Accountants automate their marketing and delivery of business advisory services.
Rob is a keen golfer (single figures) and adventurer (he is ticket holder 293 on Virgin Galactic to go into space). He lives in sunny Brisbane, Australia with his lovely wife Natalie and 3 children.
Colin Dunn is a Chartered Accountant with extensive experience in coaching accountants to develop and implement strategies to build better businesses and help their clients achieve their business and personal goals. Having spent almost 10 years in a business advisory capacity in a fast growing accounting firm in the UK, Colin has spent the past 17 years training, coaching and consulting to accounting firms, in the UK, the United States, Australia and New Zealand. Colin has developed content, products and systems to enable accountants to work closely with their clients to grow their businesses, improve profitability and better manage cash flow. He regularly speaks on these topics and passionately believes that accountants can play a major role in kick starting the economy by providing truly valuable services that their clients both need and want. Colin is an engaging and entertaining speaker who will challenge you, make you think deeply about your accounting business and provide you with pragmatic advice that make a real difference. Colin is also a prodigious author and generator of content, primarily in the form of 'how to' material to enable Accountants to respond to client needs with value-based services.