We are in a time where there is a huge paradigm shift taking place within the profession. The digital revolution has led to a virtual revolution which is now leading us to a time of transformation. As many have said, we are moving from “compliance to reliance”.
Understand the importance of specialization and Focus
How and why you have to differentiate your firm
Be aware of the importance of social media and PULL vs. PUSH marketing
What does it mean to “Live First, Work Second”
Please stop discussing whether to go to the Cloud
What the new, new firm will look like
Chris Frederkisen, CPA is passionate about helping small and medium sized accounting firms succeed. Mr. Frederiksen has built and sold four firms from the ground up and knows the challenges (and the opportunities) CPAs face. 2020 is here to help firms grow their accounting firm. 2020 resources are developed from thousands of combined hours spent consulting with firms around the world.