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OPENING KEYNOTE: BUILDING THE MODERN FIRM – CATCHING THE WINDS OF CHANGE

OPENING KEYNOTE: BUILDING THE MODERN FIRM – CATCHING THE WINDS OF CHANGE

Cost Free
Presentation Length 1.0 hour

Recorded DateOctober 28, 2014
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Course Description

We are in a time where there is a huge paradigm shift taking place within the profession. The digital revolution has led to a virtual revolution which is now leading us to a time of transformation. As many have said, we are moving from “compliance to reliance”.

Learning Objectives

  • Understand the importance of specialization and Focus

  • How and why you have to differentiate your firm

  • Be aware of the importance of social media and PULL vs. PUSH marketing

  • What does it mean to “Live First, Work Second”

  • Please stop discussing whether to go to the Cloud

  • What the new, new firm will look like

PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Chris Frederkisen, CPA is passionate about helping small and medium sized accounting firms succeed. Mr. Frederiksen has built and sold four firms from the ground up and knows the challenges (and the opportunities) CPAs face. 2020 is here to help firms grow their accounting firm. 2020 resources are developed from thousands of combined hours spent consulting with firms around the world.

About Our Presenter

2020log
2020 Group USA was created to help accounting firms grow and be successful. 2020 Group USA is a part of the largest voluntary membership organization for accountants in the world. The 2020 Group has members in the US, Canada, the UK and Ireland, Continental Europe, Asia Pacific, South Africa and the Middle East. Our members are small and medium sized firms committed to helping their clients succeed. Through 2020 membership, small firms are able to offer their clients world class service no matter where they do business.