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Empowering Firm Owners: Boosting Profits with the 40-Hour Firm Model


Cost Free
Presentation Length 1.0 hour

Recorded DateMay 30, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Accounting firms have long adhered to a conventional business approach, striving to cater to every need. Consequently, they often find themselves juggling numerous clients and services, leading to issues such as inadequate pricing, overburdened workloads, and staff exhaustion. This reactive, deadline-driven model has adversely affected both individual firms and the profession, driving down prices, allowing clients to dictate terms, and placing unsustainable pressure on firm owners and team members. It's evident that a more sustainable approach is imperative.

Join the ReNew group as they talk with firm owner Blake Meester about his transition from a deadline-driven, exhausted firm, to a 40-Hour Firm with increased revenue. 

Learning Objectives:

  • Evaluate how the 40-hour model commands premium pricing over traditional models

  • Recognize how to position the 40-hour model as win/win for the firm and clients and shift thinking to price for access

  • Identify how offering potential team members 40 hours a week all year round will increase pipeline and retention exponentially

  • Demonstrate how to lead with advisory services, catering to clients throughout the year, and shift away from transactional interactions

  • Evaluate insights from Blake Meester, Managing Partner, on how they transformed their business model to address persistent challenges, along with straightforward strategies to swiftly and safely reshape your firm

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Shannon Vincent has dedicated his entire career to working with accountants in various capacities. His career began at KPMG in San Francisco. Shannon moved on to specialize in high net worth individuals and emerging growth businesses for two well-known San Francisco-based regional accounting firms. Shannon then spent six years at RANONE, an international consulting company, with two years as the Chief Operating Officer of a 10MM business unit. Since 2001, Shannon has consulted with Top 100 firms to Sole Practitioners, helping them create sustainable and profitable businesses. He has developed impactful content, products, and systems for accountants, including co-founding ReNew Group with Colin Dunn and co-developing the industry-leading lead generation solution for accountants, TRUST. Shannon has recently acted as a Coach and Strategic Thought Partner to a range of accounting businesses in the United States, including consulting on growing their firms, succession plans, improving profits, and quality of life. Shannon received a Bachelor’s degree in Economics with an emphasis in accounting from the University of California, Santa Barbara, and now resides in the San Francisco Bay Area. He is relentless in the pursuit of maximizing the performance of every firm he consults with and coaches.


Blake Meester is a business professional with more than 15 years of advisory experience. Blake is the managing shareholder of Meester & Company, Inc., a business advisory firm that provides tax, accounting, and consulting services to small/medium-sized businesses and their owners. Blake heads the firm's strategy and growth initiatives and firmly believes in using technology to help clients succeed in today's competitive marketplace.

About Our Presenter

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Renew Group’s mission is to transform accounting firms and the lives of their professionals. Through their Firm Transformation Framework, Renew Group provides accountants with the education, tools, community, and coaching needed to create better business models. They are dedicated to revolutionizing the accounting industry, one firm at a time, by delivering tangible, life-changing results.