Joselin Martin is our founder and chief guide. She grew up in a family construction and real estate business and knows what it is like to never be able to leave work at the office. She learned accounting at 10 from the family bookkeeper and knows in her bones that cash is king. Joselin worked for a major accounting firm to get her CPA experience, but even there, she specialized in entrepreneurial businesses. She has continuously worked in private business ever since, with a short break in academia when she was a visiting assistant at the University of South Florida. Prior to founding True North, she worked for an international construction subcontractor, retiring in 2019 as its Chief Financial Officer.