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Kacee Johnson

Blue Ocean Principles
Strategic Advisor at CPA.com and Founder of Blue Ocean Principles
kjohnson@blueoceanprinciples.com
(844) 579-5500

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With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

About Us: Blue Ocean Principles offers marketing management and strategy consulting for businesses, professional accounting firms, and vendors alike; we specialize in project based work or ongoing support in Marketing, Sales, Business Development, Cloud Implementation and Operations. We work with key leadership to create strategies that will take business to the next level, and offer outsourced marketing management programs so you can focus on the revenue generating aspects of your company. Blue Ocean Principles enhances firm effectiveness, efficiency, productivity and profitability while building a better brand for your business. We give you a simplified, accelerated and a clearly defined path to success, and our approach is simple: listen to your goals, complete an assessment, and create solutions to make your company shine brighter than the rest! Learn more about why Blue Ocean Strategy for business models.

Upcoming Live Webinars

SIX SURE-FIRE WAYS TO GROW YOUR FIRM VIA REFERRALS

Available Date(s)
Monday, November 19, 2018: 12:00PM EST

CostFREE  CPE Credits1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other      

Archived Webinars Offered

SIX SURE-FIRE WAYS TO GROW YOUR FIRM VIA REFERRALS

Date RecordedOctober 23, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

UNDERSTANDING THE CUSTOMER JOURNEY FOR FIRM GROWTH

Date RecordedSeptember 13, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner    

BENCHMARKING AND KPI'S TO CREATE HIGHER VALUE ADVISOR SERVICES

Date RecordedJune 25, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

DEVELOPING A PERSONAL BRAND TO DRIVE REVENUE

Date RecordedMay 18, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

MARKETING MINUTES: TRENDJACKING AND OTHER SOCIAL MEDIA HACKS

Date RecordedMarch 28, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY

Date RecordedMarch 19, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm    

TOP 3 ACTIONABLE TIPS TO GROW YOUR PRACTICE

Date RecordedNovember 6, 2017  CostFREE  Course Length1.0 hour  Subject AreaPractice Management (Management Advisory Services)  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, Other    

APP OVERLOAD: WHAT A FIRM REALLY NEEDS

Date RecordedNovember 10, 2016  CostFREE  Course Length1.0 hour  Subject AreaSpecialized Knowledge & Applications  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner    

TRENDJACKING AND OTHER SOCIAL MEDIA HACKS

Date RecordedJuly 12, 2016  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

NEXT TAX SEASON, WORK IN THE CLOUD ANYTIME AND ANYWHERE

Date RecordedMay 6, 2014  CostFREE  Course Length1.5 hours  Subject AreaSpecialized Knowledge & Applications  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other