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Kacee Johnson

CPA.com
Strategic Advisor, CPA.com Founder, Blue Ocean Principles
kjohnson@blueoceanprinciples.com
(844) 579-5500

Cpadotcom
With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

About Us: CPA.com has the overarching mission of empowering CPAs and businesses for the digital age. The company’s core offering of web-based technology solutions targets the practice management, client services and developmental needs of financial professionals in an increasingly complex world. In addition to its CPA.com branded offerings, the company forms strategic alliances with leading solutions providers focused on the accounting profession and serves as a value-added distributor of these solutions to CPA firms nationwide. CPA.com is a subsidiary of the American Institute of CPAs, the world’s largest member organization representing the accounting profession. It powers key market-facing websites such as the AICPA Store, AICPA.org and IFRS.com. The AICPA Store annually ranks among Internet Retailer's top 500 commercial websites. CPA.com (formerly known as CPA2Biz) was founded in 2001 by the AICPA under the oversight of its governing council. The company changed its name to CPA.com in May 2014. CPA.com is headquartered in New York, NY, and has offices in Silicon Valley, CA, Dexter, MI, and Durham, NC.

Upcoming Live Webinars

UNDERSTANDING THE CUSTOMER JOURNEY FOR FIRM GROWTH

Available Date(s) Thursday, August 30, 2018

1:00pm Eastern
12:00pm Central
11:00am Mountain
10:00am Pacific
CostFREE  CPE Credits1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other, Small Business Owner      

Archived Webinars Offered

BENCHMARKING AND KPI'S TO CREATE HIGHER VALUE ADVISOR SERVICES

Date RecordedJune 25, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

DEVELOPING A PERSONAL BRAND TO DRIVE REVENUE

Date RecordedMay 18, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

MARKETING MINUTES: TRENDJACKING AND OTHER SOCIAL MEDIA HACKS

Date RecordedMarch 28, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY

Date RecordedMarch 19, 2018  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm    

TOP 3 ACTIONABLE TIPS TO GROW YOUR PRACTICE

Date RecordedNovember 6, 2017  CostFREE  Course Length1.0 hour  Subject AreaPractice Management (Management Advisory Services)  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, Other    

APP OVERLOAD: WHAT A FIRM REALLY NEEDS

Date RecordedNovember 10, 2016  CostFREE  Course Length1.0 hour  Subject AreaSpecialized Knowledge & Applications  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?Bookkeeper, CPA - small firm, CPA - medium firm, Other, Small Business Owner    

TRENDJACKING AND OTHER SOCIAL MEDIA HACKS

Date RecordedJuly 12, 2016  CostFREE  Course Length1.0 hour  Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other    

NEXT TAX SEASON, WORK IN THE CLOUD ANYTIME AND ANYWHERE

Date RecordedMay 6, 2014  CostFREE  Course Length1.5 hours  Subject AreaSpecialized Knowledge & Applications  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone     Who should attend?CPA - small firm, CPA - medium firm, Other