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30tips thomsonreuters selfstudy

30 TIPS TO HELP YOU USE SOCIAL MEDIA FOR BUSINESS DEVELOPMENT

CPE Processing FeeFREE
Webinar TranscriptionN/A
Presentation Length Hour(s)1.0 hour
CPE Credits 1.0 hour
Subject Area 1.0 - Communications & Marketing
CE Credits 0.0 hours
Course LevelBasic
Instructional MethodQAS Self-Study
PrerequisitesNone
Advance PreparationNone
Recorded DateNovember 16, 2017
Date OfferedNovember 21, 2017
Expiration DateNovember 21, 2018
Course Description

Has a tweet ever convinced you to buy anything?
 
We all (should) know by now that social media is critical for brand awareness, recognition and visibility. But it’s not enough to just have a Facebook page, LinkedIn company page or Twitter handle. You have to actually work the channels. You have to take it a step further and use social messaging to generate leads. How do you use social media to earn more business for your firm?
 
Bringing people into your sales funnel starts with intelligence. Data intelligence.
 
In this dynamic webinar, you’ll see 30 tips that will help you start gathering the right kind of information you need, where to find it, and how to use it. Discover the benefits of the three main social media channels used by accounting firms. Learn how to grow your audience. Identify ways to get your audience’s attention. Find out how to make them take action.
 
Whether you’re hoping to leverage social media as a sole practitioner or are looking for tips to provide your Marketing Coordinator on behalf of yourself and your partners, this webinar will cover it all. And should you have questions, we’ll reserve plenty of time at the end. 

Self-Study Course Instructions:

FOR DOCUMENT-BASED COURSES

Download the course document(s) (below) and follow prompts contained in the document.



FOR RECORDED COURSES WITH VIDEO

Download any course document(s) (below) which may include handouts, glossary, transcripts, etc. Follow any prompts contained in the documents to help you complete the course. Most documents are searchable.

Play the recording, noting the sectional guides indicating where topics on the agenda are covered and the prompts to pause video playback to respond to a review question (located below the video playback area). The timestamps for review questions are also noted below.

Upon completing the video and successfully answering all review questions, you will then take the final exam.

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Handout Materials
Presentation Slides
Review Questions
Review Questions
QUESTION 1: 12 minutes
QUESTION 2: 34 minutes
QUESTION 3: 55 minutes
Frequently Asked Questions
  • CPAacademy self-study courses are online.
  • The self-study format allows you to a) access the material online 24/7 and b) study at your own pace.
  • Per NASBA guidelines, you have one year from date of purchase to complete each program.
  • Complete your final exam at any time and get graded instantly. You can retake the exam at no additional charge (unlimited attempts).
  • Print your own certificate of completion on the spot upon passing the exam.
  • Grading policies: a) courses have a minimum passing score 70% b) test takers will not be provided feedback on failed exams.
  • Upon achieving a passing score, test takers will be notified of the correct answers to the questions missed.

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Becca Fieler is a Marketing Manager within the Tax & Accounting business of Thomson Reuters. Leveraging her 20 years of experience, she provides strategic planning and oversight for digital marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and demand gen programs to attract and help accountants achieve success. Cross-trained in psychology, Becca incorporates her understanding of human behavior into her projects. She also enjoys writing, graphic design, illustration and exploring new marketing strategies.

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About Our Presenter

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Thomson Reuters® provides the profession’s most integrated, comprehensive tax and accounting software, research, training, and more. With proven brands like CS Professional Suite®, Onvio®, and Checkpoint®, you get the intelligence, technology, and human expertise you need no matter where you’re doing business. For more information, visit tax.tr.com.