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Everydayethicspart1 ronbaker


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CPE Processing Fee$40.00  Webinar TranscriptionN/A     Presentation Length Hour(s)2.0 hours  CPE2.0  Subject AreaEthics (Behavioral)  Course LevelBasic  Instructional MethodQAS Self-Study   PrerequisitesNone  Advance PreparationNone  Recorded DateDec 04, 2017  Date OfferedDec 04, 2018  Who should attend?CFO / Controller
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Series: CFOs and Controllers, Ethics    
Course Description

All businesses––and all accountants––have a vested interest in virtue. Business is dependent on the moral and cultural institutions of a free society. The economic and ethical point of a business entity is to serve others. Business is a morally serious enterprise, in which it is possible to act either immorally or morally. It requires moral conduct to thrive in the long run. Yet business ethics means a great deal more than obeying the law and the various accountancy acts and regulations. It means imagining and creating a new sort of world based upon the principles of individual creativity, community, altruism, and the other virtues that make up the spirit of enterprise.

Ethical behavior of accountants is expected each and every day––in and out of the practice of accountancy. Failure to follow ethical behavior jeopardizes your reputation, which comprises your personal and professional future. What ethical obligations do you have to your customers, employees (or employer), team members, and outside stakeholders? What impact have the recent accounting scandals had upon the profession, and how can it prevent repeating those ethical lapses?

Major Topics
- What does it mean to be ethical—how do we know when we’re behaving correctly?
- Immanuel Kant’s Categorical Imperatives questions
- Adam Smith’s Invisible Hand

Learning Objectives

  • Identify differences in the way that various schools of philosophy think about and define ethics; identify principles that have been observed by researchers in the field of ethics.

Not logged
Handout Materials
Presentation Slides
Additional Materials
Everyday Ethics
Review Questions
Review Questions
QUESTION 1: 19:00 minutes
QUESTION 2: 23:50 minutes
QUESTION 3: 43:00 minutes
QUESTION 4: 54:00 minutes
QUESTION 5: 1:22:00 minutes
QUESTION 6: 1:48:00 minutes
Frequently Asked Questions
  • CPAacademy self-study courses are online.
  • The self-study format allows you to a) access the material online 24/7 and b) study at your own pace.
  • Per NASBA guidelines, you have one year from date of purchase to complete each program.
  • Complete your final exam at any time and get graded instantly. You can retake the exam at no additional charge (unlimited attempts).
  • Print your own certificate of completion on the spot upon passing the exam.
  • Grading policies: a) courses have a minimum passing score 70% b) test takers will not be provided feedback on failed exams.
  • Upon achieving a passing score, test takers will be notified of the correct answers to the questions missed.

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Ronald Baker

Founder of the VeraSage Institute
(707) 769-0965


Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; The Best Business Books You Should Read; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers; and Innovating Your Business Model. He is the author of six books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; and his latest book, Implementing Value Pricing: A Radical Business Model for Professional Firms.

Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, 2012, and 2013 Top 100 Most Influential People in the profession; voted number six and nine of the Top ten Most Influential People in the profession in 2012 and 2013; selected as one of LinkedIn’s 150 Influencers; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.

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