How is it that some stand out in the profession, while others simply do not? On the surface, it appears that some accountants simply transcend their normal roles and become thought leaders, taking their messages far and wide. But how does that happen and why does it matter?
Scott wants you to stop wondering about it, and instead rethink the journey to becoming a thought leader in the profession. Beyond just knowledge and know-how, this presentation balances the benefits with the risks and challenges of putting your ideas on the line. Using his career path as a backdrop, Scott will share the lasting value in establishing a position of thought leadership, how the mode for delivering your message impacts your success, and the need to rise above your comfort zone in order to get there.
This talk will be a living illustration of the whole process.
Identify how providing online courses through CPAacademy benefits CPAs and other accounting professionals.
With more than 20 years of experience in the accounting profession, Scott Zarret is widely recognized for developing innovative and highly successful marketing and sales strategies. Zarret is uniquely qualified to help companies maximize webinars as an effective marketing tactic, with his platform having delivered more than 1,900,000 hours of Continuing Professional Education via live webcast.
An alumnus of University of Maryland’s Robert H. Smith School of Business, Scott began his career in the audit and tax department of what is now CohnReznick.
CPAwebengage, Inc. (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
CPAwebengage Inc. 1857. W 34th Ave, Denver, CO 80211