Content Provider
Mark wickersham logo final with text latest

Middle wickersham pricesys
Self-Study CPE
PRACTICAL GUIDE TO CPA RISK MANAGEMENT: 2018-19 UPDATE
View Details/Register
THE DNA OF A CAS FIRM
View Details/Register
AUTOMATE YOUR CLIENT ON-BOARDING WORKSHOP
View Details/Register
EVALUATING THE HEALTH OF YOUR CLIENT'S BUSINESS
View Details/Register
HOW TO CALCULATE YOUR FIXED PRICE FOR BOOKKEEPING SERVICES
View Details/Register
THE "ALT" ACCOUNTANT - POSITIONING, PRICING, AND INNOVATION
View Details/Register
Cpe webinars
VALUE PRICING IN 3 EASY STEPS: HOW TO INCREASE YOUR PROFITS & GET BETTER PRICES

VALUE PRICING IN 3 EASY STEPS: HOW TO INCREASE YOUR PROFITS & GET BETTER PRICES

This Course was Previously Titled: VALUE PRICING SECRETS: HOW TO GET HIGHER PRICES WITHOUT LOSING CLIENTS
Cost Free
CPE Credits 1.5 hours
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Most CPAs in the US are overworked – working far too many hours – for far too little reward.  This needs to change.
 
The single biggest reason for working too many hours for too little reward is the wrong pricing model.  The old-fashioned pricing model of pricing based upon the hours spent results in low prices, frequent write-offs and fee disputes. 
 
It’s crazy.  It needs to change.  The profession needs to fully embrace value pricing.
 
Discover the secrets of value pricing from one of the World’s leading thinkers on the subject, Mark Wickersham FCA. 

At the end of this webinar you will know:


  • The single biggest myth about pricing… a myth which is causing accountants to price too low.

  • The 3 big mistakes most accounting professional make with their pricing (the third one is a real wake-up call).

  • The reason why the starting point is to focus on the client… make a bigger difference to your clients’ lives and the profits will follow.

  • The #1 foundation of value pricing… this simple idea will increase your average prices by 20% without losing any business.

  • The real reason people say you are too expensive, and how to avoid ever hearing those words again.

Linkedin
Mark wickersham logo final with text latest

Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid, but UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

Additional Materials
Handout
Webinar FAQs
Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here, http://www.pricinginthecloud.com/us.