Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects enjoyable, and she is seldom at a loss for topics.

She is a regular keynote presenter at CPA and Technology conferences around the country. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. In addition, she was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.

She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd can be Heard, available on Amazon.com.

Joel Lacayo has spent his career working with entrepreneurs as they move through growth milestones. In previous roles, Joel supported Xero’s National Accounting Partner’s growth as they scaled.

Currently he is a co-founder to Contabi Alliance, an international community of Latino Accounting business leaders built on tech + collaboration, as well as a member of the Accounting Salon, a group of cloud accounting leaders committed to innovation within the industry + generosity of spirit.

Joel loves playing all sports, time with his wife and 2 boys, and leveraging social capital with like minded people. Joel is excited to serve as an internal advocate for every Accounting professional while supporting their continued growth.