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Markwickersham 7steps

IMPLEMENT VALUE PRICING: THE 7-STEP FORMULA REVEALED

Cost Free
CPE Credits 1.5 hours
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

In this research-based session, best-selling author Mark Wickersham FCA reveals:
- How to value price your accounting and bookkeeping services… and how firms are now increasing their prices by sometime DOUBLE and more,
- How Apple prices their products… and how you can copy the strategy,
- Why quoting a single fixed price is crazy (most of your competitors are making this big mistake),
- The 7-step value pricing formula guaranteed to get you a better price every single time, and
- Price psychology: 3 strategies for making your price seem smaller than it really is.

Learning Objectives

  • Exactly how to implement value pricing – no theory, just practical steps

  • How to be more valuable so that more businesses want to work with you

  • How to systemize your pricing so you get a better result every single time

  • How to present your prices so that more people buy from you and at higher prices

  • How to calculate a value-based price for any accounting, bookkeeping and tax service

Linkedin
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Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in the lives of our clients and in return accountants should be very richly rewarded. 

Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid but UNETHICAL. Practitioners owe it to clients to change their focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

Additional Materials
Handout
Webinar Technical FAQs
Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Mark has been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 best-selling author, Mark is the creator of Cloud Pricing, a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemize the process of creating a price in a client meeting. You can find out more here, http://www.pricinginthecloud.com/us.