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Free cpe webinars
Communication on Point: Successful Strategies for Paid Social Media Campaigns

COMMUNICATION ON POINT: SUCCESSFUL STRATEGIES FOR PAID SOCIAL MEDIA CAMPAIGNS

Available Date(s)
Thursday, September 12, 2019: 11:00AM EDT

Cost Free
CPE Credits 1.0 hour
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Communication is at a crossroads and this includes the digital space. Organic or paid? Influencer marketing or from the brand? Regardless of where you net out, your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content--the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns—each comes with its own parameters for reaching niche audiences and expanding brand reach. If you haven’t established a paid social media strategy, this is your next move. We’ll cover what to track, how to track it, and the most effective way to set up your information to be understood and analyzed by key decision makers in your company.

Learning Objectives:


  • Participants will understand the digital channels that are most effective for paid campaigns and how to best use their time in developing those for their audience.

  • Participants will be able to organize a paid digital media strategy from start to finish - creating content, scheduling and planning, and analyzing stats.

  • Participants will understand the how, why and how often to track results and how to tie them to your brand’s overall growth goals.

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Melissa Harrison

Allee Creative LLC
Chief Executive Officer and Founder
melissa@alleecreative.com

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Melissa Harrison, CEO and founder of Allee Creative, is a seasoned marketing professional with 16 years of experience in marketing strategy, branding and business development. Melissa has been named a “Top Young Entrepreneurs” by Minnesota Business Magazine, a “Top Content Marketer” by both the Content Marketing Institute and Express Writers, and “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune.

Melissa is also a four-time recipient of the Hermes Creative Award. In 2015 she was named one of 100 women to watch in the U.S. as part of The Inspirational Women Project, highlighted in a book of the same title. She is a Small Business Administration Emerging Leader and was recently inducted into her high school alumni hall of fame for her contribution to the marketing and communications industry.

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Allee Creative is a marketing and branding services company that provides successful planning and implementation in areas of marketing strategy, content, branding, and online communication. The company has been in business since 2006. We work with clients in order to produce results that impact the bottom line.

Twitter: http://www.twitter.com/mhbosslady