Communication is at a crossroads and this includes the digital space. Organic or paid? Influencer marketing or from the brand? Regardless of where you net out, your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content--the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns—each comes with its own parameters for reaching niche audiences and expanding brand reach. If you haven’t established a paid social media strategy, this is your next move. We’ll cover what to track, how to track it, and the most effective way to set up your information to be understood and analyzed by key decision makers in your company.
Melissa Harrison, CEO and founder of Allee Creative, is a seasoned marketing professional with 16 years of experience in marketing strategy, branding and business development. Melissa has been named a “Top Young Entrepreneurs” by Minnesota Business Magazine, a “Top Content Marketer” by both the Content Marketing Institute and Express Writers, and “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune.
Melissa is also a four-time recipient of the Hermes Creative Award. In 2015 she was named one of 100 women to watch in the U.S. as part of The Inspirational Women Project, highlighted in a book of the same title. She is a Small Business Administration Emerging Leader and was recently inducted into her high school alumni hall of fame for her contribution to the marketing and communications industry.
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222