Conversation tools like SMS text messaging are changing the way businesses maintain meaningful, personalized, customer relationships. SMS text message technology is 25 years old, but you’ll learn how businesses are now using this tool in new ways to change their approach to marketing, sales, and service. Customers demand positive experiences now more than ever. In 2020 customers will set the terms of the conversations they have with businesses.
Kyle directs SnapDesk's inbound digital marketing strategy. He's a content evangelist dedicated to writing customer-focused content, developing personalized marketing campaigns and fostering positive engagement through all digital communications channels.
Richard Roppa-Roberts is the Founder and Intellectual Handyman behind Quasar Cowboy, where he helps ProAdvisor bookkeeping firms as well as Apps.com clients with strategy, tech, workflow, engagement process, sales, marketing, and long-term planning. In addition to Quasar Cowboy, Richard is a co-host of the long-running QBO Show since 2018 (along with show co-founders Stacy Kildal and Woody Adams). Richard also facilitates the "Not the Only One" Roundtable community of bookkeeping professionals.
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