Content Provider

Self-Study CPE
View Details/Register
View Details/Register
Free cpe webinars
Content Marketing: Why Should I Care


Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

This 60 minute webinar will cover the importance of content marketing, social media marketing, and reputation management for accounting firms. When done properly, this integrated process will pull prospects to your website and generate inquiries.                  

This session will teach you what content marketing entails and how to do-it-yourself.  If at the end of the session, you elect to outsource this, that is an option as well.  Typically, content marketing requires more elbow grease than most accounting firms are willing to give.

This webinar will assume that your goal is to acquire small business clients, not tons of 1040s.          

Learning Objectives:

  • What is content marketing and how should I approach this systematically

  • Given my time constraints, where should I focus my efforts

  • What benefits should I expect from content marketing and reputation management


Kallie is the Digital Team Manager at Build Your Firm where she manages a team of website developers and graphic designers.  Her background is in SEO, Online Media, and Social Media Marketing, which stems from experience running two successful blogs. Kallie enjoys helping accountants understand how to get found online through search engine optimized websites, local search, and internet marketing focused on lead generation using inbound marketing. 

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
Handout Materials
Presentation Slides

NASBA Approved (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

Build Your Firm is a practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Build Your Firm provides continuing education training to thousands of accountants each year on marketing, selling, and practice management topics. Our core services are: • Website Development (all types of accounting practices) • Accounting Marketing • Practice Management • Outsourced Marketing and Coaching