This 60 minute webinar will cover the importance of content marketing, social media marketing, and reputation management for accounting firms. When done properly, this integrated process will pull prospects to your website and generate inquiries.
This session will teach you what content marketing entails and how to do-it-yourself. If at the end of the session, you elect to outsource this, that is an option as well. Typically, content marketing requires more elbow grease than most accounting firms are willing to give.
This webinar will assume that your goal is to acquire small business clients, not tons of 1040s.
Kallie is the Digital Team Manager at Build Your Firm where she manages a team of website developers and graphic designers. Her background is in SEO, Online Media, and Social Media Marketing, which stems from experience running two successful blogs. Kallie enjoys helping accountants understand how to get found online through search engine optimized websites, local search, and internet marketing focused on lead generation using inbound marketing.
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222