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Self-Study CPE
HOW TO CALCULATE YOUR FIXED PRICE FOR BOOKKEEPING SERVICES
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THE DNA OF A CAS FIRM
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EVALUATING THE HEALTH OF YOUR CLIENT'S BUSINESS
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AUTOMATE YOUR CLIENT ON-BOARDING WORKSHOP
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THE "ALT" ACCOUNTANT - POSITIONING, PRICING, AND INNOVATION
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SHIFTING YOUR MINDSET: HOW TO GROW AND SCALE A MODERN ACCOUNTING FIRM
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A CONTROLLER'S GUIDE TO ASSESSING THE RISK OF YOUR ORGANIZATION
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ASSESSING THE RISK OF YOUR ORGANIZATION: MANAGING RISK & BASIC POLICIES
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ASSESSING THE RISK OF YOUR ORGANIZATION: NON-INSURANCE RISK MANAGEMENT ISSUES
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Special event
3 Reasons Why Delivering Industry Specific Expertise Is the Way to Go

3 REASONS WHY DELIVERING INDUSTRY SPECIFIC EXPERTISE IS THE WAY TO GO

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

The world of business is getting more complex and sophisticated by the day. Data, analytics, specialization, best practices, and experience continue to become more and more domain-specific. While every accounting professional undoubtedly needs to understand the general principles of economics, business, and accounting, being an excellent generalist is no longer what will best empower the small business entrepreneurs of 2020 and beyond.

As you know from our company story at Ceterus, one of the most significant (and successful) decisions we ever made was to shift from doing “everything else” for practically every type of customer, to focusing on a very small handful of niches. We remain firmly convinced that the smaller the industry/vertical/niche, the more focused your expertise will be and ultimately, the more value you will provide to your clients. Accounting professionals who want to empower SBEs (and increase their rates, retention, and referrals in the process) need to be industry experts.

Learning Objectives:


  • Identify why industry specialization provides more consistent processes.

  • Recognize why industry specialization provides better data.

  • List ways that industry specialization provides a deeper understanding of business drivers.

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Jonathan Martin is the Vice President of Business Development at Ceterus. He works to provide entrepreneur customers with the most accurate, relevant information about their business while saving precious time.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Ceterus empowers entrepreneurs with an industry specific bookkeeping and reporting solution for CPA firms and franchise entrepreneurs. Founded in 2008 and headquartered in Charleston, SC, Ceterus takes an innovative approach to accounting using proprietary technology backed by professionals to provide time-saving and insightful solutions.