The world of business is getting more complex and sophisticated by the day. Data, analytics, specialization, best practices, and experience continue to become more and more domain-specific. While every accounting professional undoubtedly needs to understand the general principles of economics, business, and accounting, being an excellent generalist is no longer what will best empower the small business entrepreneurs of 2020 and beyond.

As you know from our company story at Ceterus, one of the most significant (and successful) decisions we ever made was to shift from doing “everything else” for practically every type of customer, to focusing on a very small handful of niches. We remain firmly convinced that the smaller the industry/vertical/niche, the more focused your expertise will be and ultimately, the more value you will provide to your clients. Accounting professionals who want to empower SBEs (and increase their rates, retention, and referrals in the process) need to be industry experts.

Learning Objectives:

• Identify why industry specialization provides more consistent processes.


• Recognize why industry specialization provides better data.


• List ways that industry specialization provides a deeper understanding of business drivers.

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