Content Provider
Liveplan

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Self-Study CPE
DEI, FIRM GROWTH & THE ACCOUNTING MOVE PROJECT
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MASTERING TAX REPRESENTATION: INSIGHTS AND OPPORTUNITIES FROM INDUSTRY EXPERTS
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MASTERING TAX REPRESENTATION: THE CHANGING LANDSCAPE
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DIGITAL MARKETING IN TAX & ACCOUNTING: INSIGHTS BY CHRISTIAN JONES
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Special event
Marketing Workshop: Website Design, SEO and Email Marketing
Communications & Marketing

MARKETING WORKSHOP: WEBSITE DESIGN, SEO AND EMAIL MARKETING

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Cost Free
CPE Credits 1.5 hours
Subject Area 1.5 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Private Event
Prerequisites None
Advanced Preparation None
Who Should Attend CPA - small firm
CPA - medium firm
Other
Course Description

Digital marketing is key to generating leads and sales, especially for cloud-based firms. LivePlan’s digital marketing team will cover the fundamentals of the various elements of digital marketing: how to structure a homepage that gets attention and converts a lead, how to use Google Analytics to analyze marketing performance, and how paid and social media can add to a comprehensive
marketing strategy.

Learning Objectives:


  • Describe the important elements of a homepage that converts leads

  • Recall the fundamentals of SEO and content marketing

  • Recognize the benefits and basics of Google Analytics for measuring marketing performance

  • Determine how paid and social media add to a marketing strategy

Linkedin

John Procopio

LivePlan for Strategic Advisors
Director of Marketing
john@paloalto.com

Liveplan

John Procopio has been toiling on the internet in a professional capacity since the mid-90s. John's worked both in-house for large ecommerce and SaaS firms, as well as played the role of digital-marketing consultant for more than 50 organizations.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

Liveplan
Since its creation in 1988, Palo Alto Software has grown to a respected provider of small business tools worldwide with the single goal of helping other small businesses grow and become successful. We now offer several software products and an extensive library of free expert content to help small businesses succeed. We understand small business because we are a small business. We know what it's like to start from zero, with no outside investment, and build a company from one employee to nearly fifty. Our products are tooled for small businesses because we understand the challenges of startups, and we also know what it takes to be successful. We are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.