Content Provider
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Self-Study CPE
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View Details/Register
View Details/Register
Free cpe webinars
Accelerating Your Firm Growth: Strategies, Partners & Word-Of-Mouth Marketing


Available Date(s)
Tuesday, December 12, 2023: 3:00PM EST

Cost Free
CPE Credits 1.0 hour
Subject Area 1.0 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Is your accounting firm not growing the way you envisioned? Join Anna Khayet, the CMO of Padgett, to learn how you can get back to growth. With an exclusive network of 180 firms, Padgett is a tax and accounting franchise renowned for its strong performance metrics, including 15%+ year-over-year growth rates and 40% profit margins. Numerous Padgett firms have also surpassed the $1 million mark in annual revenue. In this webinar, Anna will guide attendees through essential strategies to pivot firm growth, covering topics ranging from choosing a specialized focus to effective lead generation and effective delegation.

Learn which marketing tasks you can wisely outsource or delegate, freeing you to focus on the aspects of your firm that truly require your expertise. Whether you're an experienced tax and accounting practitioner or just starting your practice, this webinar provides practical advice you can apply immediately to accelerate your firm's growth.

Learning Objectives: 

  • Determine how to choose and implement a practice area or industry vertical using insights from Padgett’s proven playbook

  • Recognize how to build beneficial referral partnerships, a cornerstone of Padgett’s success

  • Identify common myths about lead generation and receive actionable strategies for nurturing quality leads affordably

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Anna Khayet, Padgett’s CMO, loves marketing and helping brands grow. As a marketer she’s been fortunate to work with some great brand strategists at American Express, Google and SoFi. Campaigns she has worked on have been featured in the Superbowl, on national TV, radio and in airports and transit stations across the U.S. Her work has also won awards including the Google award for marketing excellence, the AdWeek ad of the Day and WOMMA awards. She’s a graduate of Columbia Business School and has completed the Marketing Academy program at Wharton.

Additional Materials
Webinar Technical FAQs
Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
Handout Materials
Presentation Slides

NASBA Approved (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

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Padgett Business Services® is a small business tax, accounting and consulting company with more than 300 locations in the United States and Canada whose mission is to help its network of business owners make the most of their experience and expertise in an ever-changing industry. Its professionals receive streamlined client focus, top-line software and technology tools, client acquisition strategies, unmatched industry experience and expertise, and more. And with their Business Growth Program for Professionals, Padgett helps its professionals take their business to the next level…all while maintaining the control and independence they expect.