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Free cpe webinars
How to Easily Build an Online Marketing Machine for 2023

HOW TO EASILY BUILD AN ONLINE MARKETING MACHINE FOR 2023

Available Date(s)
Thursday, February 02, 2023: 4:00PM EST
Friday, February 17, 2023: 1:00PM EST
Wednesday, March 01, 2023: 12:00PM EST

Cost Free
CPE Credits 1.5 hours
Subject Area 1.5 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

The online marketing landscape has drastically shifted in the past year for professional service firms.

So, how do you cut through the clutter to a) identify the highest-leverage activities your firm should be doing online, and b) (more importantly) how do you break through the noise and reach your best prospects?

This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market now, in 2023, and beyond.

Learning Objectives:


  • Determine how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during the busy season—and did it in a way that their competition couldn’t match

  • Identify "Serp Stacking”: How to dominate the search engines using maps, local listings, and other “hidden” sources and create multiple links to your firm’s content on the first page of relevant Google results

  • Determine how to finally get your social media marketing put on autopilot so scores of targeted prospects for your services can find you and hire your firm

  • Identify how to get past the jargon and overwhelm of the internet marketing landscape in 2023 to zero in on the critical components of an online marketing machine

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With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

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Christian Jones

TaxProMarketer
Director of Search Marketing
christian@taxpromarketer.com
(913) 674-5965

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Christian is TaxProMarketer’s Director of Search Marketing. He oversees custom website production on behalf of our clients, as well as the implementation of TaxProMarketer’s search marketing strategy for client firms. Christian has established TaxProMarketer’s web presence strategy as the gold standard for the industry and is constantly making tweaks and updates to it on behalf of clients in order for them to stay ahead of the curve.

Christian also owns and runs his own small business in Kansas City. He owns and operates multiple retail fireworks stands around the metro area. Christian has applied all of the local SEO tactics and strategies to the fireworks business that he's developed for TaxProMarketer, and experienced large increases of customers via organic Google placement. 

Christian is married to Christiana and has two children, Hudson and Jane.

Additional Materials
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Frequently Asked Questions
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  • CPE is available to all eligible participants within 24 hours of each webinar.
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Handout Materials
Presentation Slides
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CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Presenter

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15+ year veterans of the tax and accounting industry — with a focus on digital marketing — the TaxProMarketer team has established a reputation for straight-talk and results on behalf of members and subscription-level clients.  Collectively, the TaxProMarketer team have become widely-followed voices and the foremost marketing agency to the tax and accounting industry.

TaxProMarketer was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry. Currently, TaxProMarketer staff serve clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing these tools. Their tools include: a relational email marketing program, social media feed program, local listings management and optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is an Infusionsoft Certified Partner, a Digital Marketer Certified Agency, and a Yelp Ads Certified Partner.