The online marketing landscape has drastically shifted in the past year for professional service firms.
So, how do you cut through the clutter to a) identify the highest-leverage activities your firm should be doing online, and b) (more importantly) how do you break through the noise and reach your best prospects?
This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market now, in 2023, and beyond.
With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.
This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.
Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).
He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.
Christian is TaxProMarketer’s Director of Search Marketing. He oversees custom website production on behalf of our clients, as well as the implementation of TaxProMarketer’s search marketing strategy for client firms. Christian has established TaxProMarketer’s web presence strategy as the gold standard for the industry and is constantly making tweaks and updates to it on behalf of clients in order for them to stay ahead of the curve.
Christian also owns and runs his own small business in Kansas City. He owns and operates multiple retail fireworks stands around the metro area. Christian has applied all of the local SEO tactics and strategies to the fireworks business that he's developed for TaxProMarketer, and experienced large increases of customers via organic Google placement.
Christian is married to Christiana and has two children, Hudson and Jane.
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222