CPA - medium firm
CPA - large firm
Your firm’s strategy is the blueprint for your long-term vision and your near-term success. Many times, firm strategy is something that is “set and forget” or it quickly becomes irrelevant due to changing marketing conditions. There’s a better way to set strategy that can help your firm to be more productive, agile, and successful than approaches of the past.
Learning Objectives:
- Evaluate the mindsets of modern strategy to help you define (or redefine) overall value
- Outline five focus areas that can guide your firm to smart, sustainable growth in the coming year
- Identify key questions to consider as you make decisions on where to invest your strategic resources
- Define best practices for monitoring strategy and making course corrections as needed
Amy Franko
Amy Franko Associates
CEO | LinkedIn Top Sales Voice
amy@amyfranko.com
Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes IBM and Lenovo’s global companies before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon bestseller, and Top Sales World recognizes her as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.
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