How do tax and accounting firms leverage technology to stay competitive in today’s talent market? Many successful firms have bolstered recruitment and retention (R&R) by using technology to improve work-life balance, offer remote options, and eliminate manual work.
Greg Pope is the Vice President of Marketing for SurePrep, LLC and directs the planning, design, and implementation of all customer-facing marketing programs and assets. Greg champions the SurePrep brand to ensure sales, marketing, and communications reflect the company’s message, positioning, and visual identity. Before joining SurePrep in March of 2008, Greg spent eight years at Wolters Kluwer Tax and Accounting. Greg has more than twenty years of sales and marketing experience in the tax and accounting industry.
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