CPA - medium firm
CPA - large firm
Join author Paul McManus for this webinar on mastering the craft of short book writing specifically tailored for public CPAs that will revolutionize your practice. In this six-week journey to authorship, Paul will unravel how to write a strategic, impactful "short book" that markets your unique services. You will learn how to transform your book into a dynamic marketing tool with compelling case studies and preemptive answers to potential questions from clients. Furthermore, Paul will guide you on leveraging your book on LinkedIn to enhance your personal brand, establish your thought leadership in the industry, and magnetically attract your ideal clients.
Learning Objectives:
- Learn how to write and publish a short book that strategically markets your unique CPA services
- Determine how to convert your book into a potent marketing device
- Identify how to leverage your short book on LinkedIn
- Recognize how to establish yourself as a thought leader
Paul G McManus
More Clients More Fun
Co-Founder and CEO
paul@moreclientsmorefun.com
Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over seven years of experience working exclusively with financial professionals, Paul has helped his clients generate more than $50,000,000 in fees and commissions. As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients.
- To receive CPE credit, you must register for the webinar before it starts.
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- To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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