Content Provider
Moreclients morefun logo

Free cpe webinars
Public CPAs: Master the Craft of Short Book Writing To Win Top-Tier Clients


Cost Free
CPE Credits 2.0 hours
Subject Area 2.0 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Join author Paul McManus for this webinar on mastering the craft of short book writing specifically tailored for public CPAs that will revolutionize your practice. In this six-week journey to authorship, Paul will unravel how to write a strategic, impactful "short book" that markets your unique services. You will learn how to transform your book into a dynamic marketing tool with compelling case studies and preemptive answers to potential questions from clients. Furthermore, Paul will guide you on leveraging your book on LinkedIn to enhance your personal brand, establish your thought leadership in the industry, and magnetically attract your ideal clients.

Learning Objectives:

  • Learn how to write and publish a short book that strategically markets your unique CPA services 

  • Determine how to convert your book into a potent marketing device

  • Identify how to leverage your short book on LinkedIn

  • Recognize how to establish yourself as a thought leader

Moreclients morefun logo

Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over seven years of experience working exclusively with financial professionals, Paul has helped his clients generate more than $50,000,000 in fees and commissions. As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients.

Additional Materials
Webinar Technical FAQs
Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
Handout Materials
Presentation Slides

NASBA Approved (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Presenter

Moreclients morefun logo
We help financial professionals connect with busy professionals and business owners who are interested in tax-aware planning. The Short Book Formula is the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Our unique approach allows you to get your message out to the world in record time, without sacrificing quality. Our formula will help you create a book that stands out and resonates with your ideal prospects.