With so many things on your plate, how can you expect to keep up with all the latest trends in digital marketing for accounting firms? Truth is, you can’t, but don’t despair. In this session, Bonnie will discuss the top tactics successful firms are using and give you suggestions and best practices that you can take back to your firm and accomplish right away…and see results too.
How to get the most from your #1 marketing tool: your website.
What “content marketing” is and how your firm can implement it.
Why you should have a blog and how to get the most from it.
How to effectively use social media to reach the right kind of prospects.
Best practices of firms that are enjoying greater exposure and growth from content marketing efforts.
bbr companies
Founder
bonnie@bbrmarketing.com
(404) 423-4433
Bonnie Buol Ruszczyk (like “rustic” without the “t”) is the founder of BBR Companies LLC, where she provides CMO-level services for professional services firms, co-owner of Rally Rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the Accounting MOVE Project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession. What do all these roles have in common? She is committed to helping firms uncover and communicate their unique differentiators, find the support they need to grow, and create equitable and inclusive cultures where everyone can thrive.
Never one to rest on her laurels, she earned a Diversity & Inclusion Certificate from Cornell University and is taking additional coursework to expand her knowledge. This is in addition to the MBA with a marketing concentration she earned at Georgia State University and a Bachelor of Arts in journalism, public relations, and French from Troy (State) University in Alabama.
Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders and is a regular contributor and quote source for industry-related publications and websites. She has been recognized as one of Accounting Today’s Top 100 Most Influential People three times, Volunteer of the Year by the Association for Accounting Marketing, and one of CPA Practice Advisor’s Most Powerful Women in Accounting.
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