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WEBSITES, BLOGS AND SOCIAL MEDIA, OH MY!

This webinar is intended for CPAs in small to mid-sized firms.
Cost Free
CPE Credits 1.0 hour
Subject Area 1.0 - Communications & Marketing
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

With so many things on your plate, how can you expect to keep up with all the latest trends in digital marketing for accounting firms? Truth is, you can’t, but don’t despair. In this session, Bonnie will discuss the top tactics successful firms are using and give you suggestions and best practices that you can take back to your firm and accomplish right away…and see results too.

Learning Objectives

  • How to get the most from your #1 marketing tool: your website.

  • What “content marketing” is and how your firm can implement it.

  • Why you should have a blog and how to get the most from it.

  • How to effectively use social media to reach the right kind of prospects.

  • Best practices of firms that are enjoying greater exposure and growth from content marketing efforts.

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Bonnie Buol Ruszczyk (like “rustic” without the “t”) is the founder of BBR Companies LLC, where she provides CMO-level services for professional services firms, co-owner of Rally Rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the Accounting MOVE Project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession. What do all these roles have in common? She is committed to helping firms uncover and communicate their unique differentiators, find the support they need to grow, and create equitable and inclusive cultures where everyone can thrive.

Never one to rest on her laurels, she earned a Diversity & Inclusion Certificate from Cornell University and is taking additional coursework to expand her knowledge. This is in addition to the MBA with a marketing concentration she earned at Georgia State University and a Bachelor of Arts in journalism, public relations, and French from Troy (State) University in Alabama.

Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders and is a regular contributor and quote source for industry-related publications and websites. She has been recognized as one of Accounting Today’s Top 100 Most Influential People three times, Volunteer of the Year by the Association for Accounting Marketing, and one of CPA Practice Advisor’s Most Powerful Women in Accounting.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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Presentation Slides
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Sponsor

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Sageworks is a financial information company that provides commercial lending, credit risk and portfolio risk solutions to financial institutions and provides financial analysis and valuation applications to accounting firms and private companies. Through these markets, the company has created the largest real-time database of private-company financial information in the United States, analyzed over 9 million loans and aggregated the corresponding loan data.