The online marketing landscape has drastically shifted in the past year for professional service firms. So, how do you cut through the clutter and A) identify the highest-leverage activities your firm should be doing online and B) (more importantly) how do YOU break through the noise and reach your best prospects? This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven, best practices for dominating your local online market, NOW in 2017.
Discover how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during busy season — and did it in a way that their competition couldn’t match.
"SERP STACKING”: How to dominate the search engines using Maps, Local Listings and other “hidden” sources and create MULTIPLE links to your firm’s content on the first page of pertinent Google results.
Finally get your LinkedIn marketing put on auto-pilot — so scores of targeted prospects for your services can find you and hire your firm.
Get past the jargon and overwhelm of the internet marketing landscape in 2017 to zero in on the CRITICAL components of an online marketing machine.
With a previous background in youth ministry, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.
This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia and the UK make more money and grow their companies.
Having founded and sold his first business by the age of 30, Mr. Hagerty (a member of Mensa) is a 3-time "40 Under 40" honoree by CPA Practice Advisor, has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).
He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and gift for writing copy that sells. He is married, and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.
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