The online marketing landscape has drastically shifted in the past year for professional service firms. So, how do you cut through the clutter and A) identify the highest-leverage activities your firm should be doing online and B) (more importantly) how do YOU break through the noise and reach your best prospects? This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven, best practices for dominating your local online market, NOW in 2017.
Discover how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during busy season — and did it in a way that their competition couldn’t match.
"SERP STACKING”: How to dominate the search engines using Maps, Local Listings and other “hidden” sources and create MULTIPLE links to your firm’s content on the first page of pertinent Google results.
Finally get your LinkedIn marketing put on auto-pilot — so scores of targeted prospects for your services can find you and hire your firm.
Get past the jargon and overwhelm of the internet marketing landscape in 2017 to zero in on the CRITICAL components of an online marketing machine.
A decade+ veteran of the tax and accounting industry -- with a focus on Internet Marketing and Direct Response media, Nate Hagerty, CEO & Founder of TaxProMarketer, has established a reputation for straight-talk and results on behalf of clients, and has become a widely-followed and respected marketing voice to the industry. His company uses social media, email marketing, marketing-oriented websites and print media on behalf of tax and accounting pros across North America. Having founded and sold his first business by the age of 30, Mr. Hagerty (a member of Mensa) was recently honored as one of CPA Technology Advisor's "Top 40 Under 40", has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2). His new book, How To Easily Attract, Retain & Profit From More Tax & Accounting Clients covers how to use the new channels of marketing to grow a service professional business, and can be obtained free by tax professionals when they enroll as a complimentary member at www.TaxProMarketer.com
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222