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Self-Study CPE
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30tips thomsonreuters


Available Date(s) January 8, 2018

Start Time
12:00PM EST

Cost Free   CPE Credits 1.0 hour   Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone  Who should attend? CPA - small firm
CPA - medium firm
CPA - large firm
Course Description

Has a tweet ever convinced you to buy anything?
We all (should) know by now that social media is critical for brand awareness, recognition and visibility. But it’s not enough to just have a Facebook page, LinkedIn company page or Twitter handle. You have to actually work the channels. You have to take it a step further and use social messaging to generate leads. How do you use social media to earn more business for your firm?
Bringing people into your sales funnel starts with intelligence. Data intelligence.
In this dynamic webinar, you’ll see 30 tips that will help you start gathering the right kind of information you need, where to find it, and how to use it. Discover the benefits of the three main social media channels used by accounting firms. Learn how to grow your audience. Identify ways to get your audience’s attention. Find out how to make them take action.
Whether you’re hoping to leverage social media as a sole practitioner or are looking for tips to provide your Marketing Coordinator on behalf of yourself and your partners, this webinar will cover it all. And should you have questions, we’ll reserve plenty of time at the end. 


"Excellent Presenter & Presentation!"

"Excellent speaker and great general topic that is applicable to all. Well done!"

"The instructor gave great information to inform us on how social media can help a business."

"Very interesting and informative!"

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Becca Fieler is a Marketing Manager within the Tax & Accounting business of Thomson Reuters. Leveraging her 20 years of experience, she provides strategic planning and oversight for digital marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and demand gen programs to attract and help accountants achieve success. Cross-trained in psychology, Becca incorporates her understanding of human behavior into her projects. She also enjoys writing, graphic design, illustration and exploring new marketing strategies.

Handout Materials
Presentation Slides
Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.


NASBA Approved

CPAwebengage, Inc. (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

CPAwebengage Inc. 1857. W 34th Ave, Denver, CO 80211

About Our Presenter

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From the Tax & Accounting business of Thomson Reuters comes the profession’s most integrated, comprehensive tax and accounting software, research, training and more: • CS Professional Suite®—Integrated software for tax and accounting firms. • Onvio™— Cloud-based tax and accounting solutions. • Checkpoint—Comprehensive, trusted tax research and expert analysis. • Checkpoint Marketing for Firms—Content marketing solutions designed for accountants. • Quickfinder®— Quick answers to tax compliance and planning questions.