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Marketingyourfirmonline avalara

MARKET YOUR FIRM ONLINE: THE ART OF THE NEWSLETTER FOR LEAD GENERATION

Cost Free   CPE Credits 1.0 hour   Subject AreaCommunications & Marketing  Course LevelBasic  Instructional MethodGroup Internet Based  PrerequisitesNone  Advanced PreparationNone  Who should attend? Bookkeeper
CPA - small firm
CPA - medium firm
CPA - large firm
Other 
Course Description


Social media gets all the attention these days, and email might be 30+ years old, but it's still the #1 way to market your accounting or bookkeeping firm online. Email has an average return on investment of $38 for each $1 spent. So why aren't more small accounting firms sending email newsletters? Because it takes a lot of time. But it doesn't have to! Join Blake Oliver, editor of Cloud Accounting Weekly, for a practical webinar that will teach you how to write your own email newsletter in just 1 hour per month.

Here's what you'll learn:


  • The results you can expect from sending an email newsletter to prospects and clients

  • How to make time for your email newsletter and spread out the workload by involving other staff and/or partners

  • What sort of content to include that will make your clients click through and generate leads

  • How to set up my favorite app that I use to send my email newsletter to over 1,200 subscribers each week

  • And most importantly, how to do it all in just 1 hour per issue

Testimonials

"Very helpful run-through on newsletter set-up."

"This was a great overview of the benefits of eNewsletters."

"Great presenter & knowledgeable."

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Blake Oliver

FloQast
Senior Product Marketing Manager
blake.oliver@floqast.com

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Blake Oliver is an entrepreneur, accountant, and writer who specializes in accounting technology for small businesses. In 2016 and 2017, Blake was named a “40 Under 40” in the accounting profession by CPA Practice Advisor. You can subscribe to his weekly cloud accounting newsletter at http://newsletter.blakeoliver.com.
 
In 2012, Blake founded Cloudsourced Accounting, an online bookkeeping service with a mission to disrupt the business models of traditional CPA firms and freelance bookkeepers. The firm was an early adopter of cloud accounting apps such as Xero, Bill.com, and Expensify, which enabled staff and clients to collaborate 100% remotely. Within three years, Cloudsourced Accounting was a team of twelve serving approximately 200 customers spread across the United States. HPC, a virtual CPA firm, acquired Cloudsourced Accounting in 2015. After taking time off to finish up his CPA exams, Blake joined Armanino LLP, the largest California-based accounting and consulting firm. Currently he works with FloQast, maker of close management software built by accountants for accountants.
 

Handout Materials
Presentation Slides
Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.

Nasba

NASBA Approved

CPAwebengage, Inc. (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAwebengage Inc. 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Sponsor

Avalaralogo
Avalara, Inc., is the leader in sales tax and compliance automation in the cloud. Avalara makes sales tax compliance simple and automatic for thousands of customers every day. Its SaaS-based solutions span the compliance spectrum; each year these solutions deliver billions of tax decisions, manage millions of exemption certificates, file hundreds of thousands of sales tax returns, and remit billions of tax dollars to states nationwide and countries internationally. Recognized as one of America’s fastest growing technology companies, Avalara is integrated with leading ERP and ecommerce software systems that serve millions of businesses. Founded in 2004 and privately-held, Avalara employs over 1,000 people from its Seattle headquarters and 15 offices globally.