Social media gets all the attention these days, and email might be 30+ years old, but it's still the #1 way to market your accounting or bookkeeping firm online. Email has an average return on investment of $38 for each $1 spent. So why aren't more small accounting firms sending email newsletters? Because it takes a lot of time. But it doesn't have to! Join Blake Oliver, editor of Cloud Accounting Weekly, for a practical webinar that will teach you how to write your own email newsletter in just 1 hour per month.
Here's what you'll learn:
Blake Oliver is an entrepreneur, accountant, and writer who specializes in accounting technology for small businesses. In 2016 and 2017, Blake was named a “40 Under 40” in the accounting profession by CPA Practice Advisor. You can subscribe to his weekly cloud accounting newsletter at http://newsletter.blakeoliver.com.
In 2012, Blake founded Cloudsourced Accounting, an online bookkeeping service with a mission to disrupt the business models of traditional CPA firms and freelance bookkeepers. The firm was an early adopter of cloud accounting apps such as Xero, Bill.com, and Expensify, which enabled staff and clients to collaborate 100% remotely. Within three years, Cloudsourced Accounting was a team of twelve serving approximately 200 customers spread across the United States. HPC, a virtual CPA firm, acquired Cloudsourced Accounting in 2015. After taking time off to finish up his CPA exams, Blake joined Armanino LLP, the largest California-based accounting and consulting firm. Currently he works with FloQast, maker of close management software built by accountants for accountants.
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