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TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY

Cost Free   CPE Credits 1.0 hour   Subject Area Communications & Marketing  Course Level Basic  Instructional Method Group Internet Based  Prerequisites None  Advanced Preparation None  Who should attend? Bookkeeper
CPA - small firm
CPA - medium firm 
Series: TSheets Business Bootcamp, Bookkeeper, Marketing, Sales, and Business Development 
Course Description

A strategic marketing plan addresses not only the key activities and objectives of your growth activities; it also sets your business up for success through accountability of deliverables. A good marketing plan will align tools with tactics that you can use to achieve your revenue goals.

This webinar will walk you through creating a marketing plan for 2018 and provide tools to keep it on track throughout the year, including a budget tracker and marketing calendar.

Learning objectives:


  • Identify Key Activities to Build a Marketing Plan for 2018

  • Setting Marketing Goals and KPIs to track progress

  • Understand Online Tools to Help Marketing Efforts

  • Obtain Marketing Templates to Keep Your Firm on Track

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Kacee Johnson, founder of Blue Ocean Principles, is a regular speaker and commentator at Technology, Business, Accounting, and Legal conferences nationwide; Focusing on business development, marketing, sales and Cloud technologies. Awarded the CPA Practice Advisor Magazines “Top 40 Under 40” Award in 2012, 2013 and 2015, she is recognized as one of the young professionals leading businesses into the future.

Handout Materials
Presentation Slides
Additional Materials
TSheets Brochure
Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.

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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Sponsor

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TSheets is a time tracking application designed and engineered for companies across multiple industries that need to track, manage and report time. Utilizing web-based, cloud computing technology that integrates with multiple platforms, smartphones and software programs, TSheets provides a customizable alternative to paper timesheets and punch cards to streamline HR and IT roles for businesses of all sizes—from freelance shops to corporations employing tens of thousands.