Content Provider
Bop logo

Sponsored by
Tsheetslogo
Self-Study CPE
5 TIPS TO CRANK UP YOUR IMPACT & RESULTS ON LINKEDIN
View Details/Register
5 STEPS TO GENERATE MORE REFERRALS AND LEADS
View Details/Register
30 TIPS TO HELP YOU USE SOCIAL MEDIA FOR BUSINESS DEVELOPMENT
View Details/Register
Toolstobuild tsheets

TOOLS TO BUILD (AND IMPLEMENT!) YOUR 2018 MARKETING STRATEGY

Cost Free   CPE Credits 1.0 hour   Subject Area Communications & Marketing  Course Level Basic  Instructional Method Group Internet Based  Prerequisites None  Advanced Preparation None  Who should attend? Bookkeeper
CPA - small firm
CPA - medium firm 
Series: TSheets Business Bootcamp, Bookkeeper, Marketing, Sales, and Business Development 
Course Description

A strategic marketing plan addresses not only the key activities and objectives of your growth activities; it also sets your business up for success through accountability of deliverables. A good marketing plan will align tools with tactics that you can use to achieve your revenue goals.

This webinar will walk you through creating a marketing plan for 2018 and provide tools to keep it on track throughout the year, including a budget tracker and marketing calendar.

Learning objectives:


  • Identify Key Activities to Build a Marketing Plan for 2018

  • Setting Marketing Goals and KPIs to track progress

  • Understand Online Tools to Help Marketing Efforts

  • Obtain Marketing Templates to Keep Your Firm on Track

Linkedin

Kacee Johnson

Blue Ocean Principles
Strategic Advisor at CPA.com and Founder of Blue Ocean Principles
kjohnson@blueoceanprinciples.com
(844) 579-5500

Bop logo

With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

Handout Materials
Presentation Slides
Additional Materials
TSheets Brochure
Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.

Nasba

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222

About Our Sponsor

Tsheetslogo
TSheets is a time tracking application designed and engineered for companies across multiple industries that need to track, manage and report time. Utilizing web-based, cloud computing technology that integrates with multiple platforms, smartphones and software programs, TSheets provides a customizable alternative to paper timesheets and punch cards to streamline HR and IT roles for businesses of all sizes—from freelance shops to corporations employing tens of thousands.